FullStory vs Glassbox
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
FullStory is the stronger AI pick in Product Analytics: it has a visibility score of 9.1 versus 2.2 for Glassbox, and ranks ahead in 0% of the answers that name both.
Choose FullStory if…
- You want the brand AI engines rank higher (9.1 vs 2.2)
- You need SOC 3 or ISO 27018 coverage
- You prefer a larger, established vendor (501–1,000 employees)
- session replay and UX friction analysis
Choose Glassbox if…
- AI answers describe it more positively (83% vs 19% positive)
- You need CSA STAR Level 1 coverage
- Strong enterprise performer blending quantitative analytics with qualitative context
- Analysts frequently recommend it for combining event data with session replays
AI visibility side by side
Latest weekly run · Nov 3
| Metric | FullStory | Glassbox |
|---|---|---|
| Visibility score | 9.1% | 2.2% |
| Change vs last week | up+0.1% | New |
| Rank in Product Analytics | #9 | #17 |
| Share of voice | 3.8% | 0.9% |
| Mentions this run | 19 | 4 |
| Positive in AI answers | 19% | 83% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FullStory +0.1999999999999993pp · Glassbox +2.2pp over 1 weekly runs.
Engine by engine
FullStory leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | FullStory | Glassbox |
|---|---|---|---|
| Official website of the top product analytics tool vendors | ChatGPT | #15 | #9 |
Features, pricing & fit
| Dimension | FullStory | Glassbox |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | — | Single-tenant cloud on AWS or Microsoft Azure, and multi-tenant cloud. |
| Compliance | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 | SOC 2 Type II, ISO 27001, ISO 27017, ISO 27701, ISO 42001, CSA STAR Level 1 |
| Support | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance | — |
| Founded | 2014 | 2010 |
| Headquarters | Atlanta, GA, United States | London, United Kingdom |
| Employees | 501–1,000 | 201–500 |
| Funding | Series C (one source: $32M led by Stripes) | Minority investment from Poalim Equity · $70M raised |
| Best for | Product, UX, and growth teams | Highly regulated enterprises, such as financial services organisations, that need digital experience analytics with security and compliance. |
Plans side by side
Glassbox
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
Glassbox
- Strong enterprise performer blending quantitative analytics with qualitative context
- Analysts frequently recommend it for combining event data with session replays
- Exceptionally high user ratings, around 4.8 to 4.9 out of 5 on G2
- Deep customer journey mapping and session playback
- Highest review rating among established web analytics tools
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “FullStory vs Glassbox”, https://slateindex.ai/compare/fullstory-vs-glassbox, data of Nov 3, 2026. Licence: CC BY 4.0.