FullStory vs Simple Analytics
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
FullStory is the stronger AI pick in Web Analytics: it has a visibility score of 4.6 versus 4.3 for Simple Analytics, and ranks ahead in 0% of the answers that name both.
Choose FullStory if…
- You want the brand AI engines rank higher (4.6 vs 4.3)
- AI answers describe it more positively (19% vs 17% positive)
- You need SOC 2 Type II or SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Simple Analytics if…
- You need GDPR compliant (vendor states) coverage
- Usage-based pricing suits your budget better than flat tiers
- simple pricing
- annual plan savings and free months
AI visibility side by side
Latest weekly run · Nov 2
| Metric | FullStory | Simple Analytics |
|---|---|---|
| Visibility score | 4.6% | 4.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #16 | #19 |
| Share of voice | 1.8% | 1.4% |
| Mentions this run | 10 | 7 |
| Positive in AI answers | 19% | 17% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FullStory 0pp · Simple Analytics 0pp over 0 weekly runs.
Engine by engine
FullStory leads on 1 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | FullStory | Simple Analytics |
|---|---|---|---|
| Official website of the top web analytics tool vendors | ChatGPT | #21 | #13 |
Features, pricing & fit
| Dimension | FullStory | Simple Analytics |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Contact sales | Free; paid from $20 / mo |
| Free plan | Yes | Yes |
| Deployment | — | SaaS, with data stored and processed in the Netherlands (EU) |
| Compliance | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 | GDPR compliant (vendor states) |
| Support | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance | Contact form, Demo booking, Assisted 30-day proof of concept alongside GA4 |
| Founded | 2014 | 2018 |
| Headquarters | Atlanta, GA, United States | Amsterdam, Netherlands |
| Employees | 501–1,000 | 1–10 |
| Funding | Series C (one source: $32M led by Stripes) | Other Investors (Web3 Foundation grant program), undated |
| Best for | Product, UX, and growth teams | Teams that need pageviews without consent banners or personal data, and analysts who want an independent traffic count next to GA4. |
Plans side by side
Simple Analytics
Pros and cons
Themes from the AI answers that mention each brand
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
Simple Analytics
- simple pricing
- annual plan savings and free months
- privacy-friendly analytics
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “FullStory vs Simple Analytics”, https://slateindex.ai/compare/fullstory-vs-simple-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.