FullStory vs Userpilot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Userpilot is the stronger AI pick in Product Analytics: it has a visibility score of 14.6 versus 9.1 for FullStory, and ranks ahead in 56% of the answers that name both.
Choose FullStory if…
- You want a free plan to start
- You need SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Flat tiers pricing suits your budget better than usage-based
Choose Userpilot if…
- You want the brand AI engines rank higher (14.6 vs 9.1)
- AI answers describe it more positively (28% vs 19% positive)
- You need GDPR or HIPAA coverage
- Usage-based pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 3
| Metric | FullStory | Userpilot |
|---|---|---|
| Visibility score | 9.1% | 14.6% |
| Change vs last week | up+0.1% | up+0.1% |
| Rank in Product Analytics | #9 | #6 |
| Share of voice | 3.8% | 4.4% |
| Mentions this run | 19 | 24 |
| Positive in AI answers | 19% | 28% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FullStory +0.1999999999999993pp · Userpilot +0.09999999999999964pp over 1 weekly runs.
Engine by engine
Userpilot leads on 2 of 3 engines
Head to head in AI answers
9 engine answers name both brands
| Prompt | Engine | FullStory | Userpilot |
|---|---|---|---|
| What is a product analytics tool and when does a company need one? | Perplexity | #2 | #1 |
| What features matter most in a product analytics tool? | Perplexity | #7 | #2 |
| What are the best Product Analytics tools in 2026? | ChatGPT | #13 | #7 |
| What are the best Product Analytics tools in 2026? | Perplexity | #7 | #6 |
| Top product analytics tool options for B2B SaaS companies | ChatGPT | #8 | #7 |
| Top product analytics tool options for B2B SaaS companies | Perplexity | #8 | #9 |
| Best product analytics tool for enterprise | Perplexity | #6 | #8 |
| Compare the leading Product Analytics platforms | Perplexity | #6 | #9 |
| Alternatives to the most popular product analytics tool | Perplexity | #6 | #8 |
Features, pricing & fit
| Dimension | FullStory | Userpilot |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Contact sales | $299 / mo |
| Free plan | Yes | No · 14-day trial |
| Deployment | — | Cloud-hosted on AWS with a small GCP footprint, with optional EU data hosting |
| Compliance | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 | SOC 2 Type II, GDPR, HIPAA |
| Support | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance | Email support, Live chat, Phone support |
| Founded | 2014 | 2019 |
| Headquarters | Atlanta, GA, United States | Austin, Texas, United States |
| Employees | 501–1,000 | 51–200 |
| Funding | Series C (one source: $32M led by Stripes) | Seed · $6M raised |
| Best for | Product, UX, and growth teams | Product, growth and customer success teams at SaaS companies that want to run onboarding, feature adoption and feedback without developer tickets |
Plans side by side
Pros and cons
Themes from the AI answers that mention each brand
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
Userpilot
- strong for onboarding and in-app adoption
- combines analytics with onboarding, surveys, and in-app guidance
- 14-day free trial
- higher starting price than LogRocket
- trails LogRocket on review ratings
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “FullStory vs Userpilot”, https://slateindex.ai/compare/fullstory-vs-userpilot, data of Nov 3, 2026. Licence: CC BY 4.0.