Google Looker StudioBusiness Intelligence
vs
UmamiOpen-source web and product analytics
Comparison · Web Analytics · weekly run Nov 2
Google Looker Studio vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 1.4 for Google Looker Studio.
Choose Google Looker Studio if…
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27701 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free, user-friendly data visualization tool
- Free core version with transparent low-cost Pro tier
Choose Umami if…
- You want the brand AI engines rank higher (8.4 vs 1.4)
- AI answers describe it more positively (67% vs 65% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Looker Studio | Umami |
|---|---|---|
| Visibility score | 1.4% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #28 | #11 |
| Share of voice | 0.4% | 2.3% |
| Mentions this run | 2 | 12 |
| Positive in AI answers | 65% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Looker Studio 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Umami leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Google Looker StudioUmami
Head to head in AI answers
0 engine answers name both brands
0Google Looker Studio ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Google Looker Studio | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | Browser-based, no installation needed | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27701 | — |
| Support | — | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2016 | 2022 |
| Headquarters | Mountain View, California | San Francisco, CA, United States |
| Employees | 5,000+ | 1–10 |
| Funding | — | Pre-seed · $2M raised |
| Best for | — | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Google Looker Studio
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Google Looker Studio
- Free, user-friendly data visualization tool
- Free core version with transparent low-cost Pro tier
- Good for marketing teams and small businesses
- Strong integration with Google Analytics, Google Ads, Sheets and BigQuery
- Simple, free, cloud-based dashboards with no maintenance
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Looker Studio vs Umami”, https://slateindex.ai/compare/google-looker-studio-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.