Google TrendsFree tool showing relative search interest over time
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
Google Trends vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Trends is the stronger AI pick in SEO Tools: it has a visibility score of 2.3 versus 0 for Umami.
Choose Google Trends if…
- You want the brand AI engines rank higher (2.3 vs 0)
- AI answers describe it more positively (75% vs 67% positive)
- You need a self-hosted or on-premises option
- You prefer a larger, established vendor (5,000+ employees)
Choose Umami if…
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Trends | Umami |
|---|---|---|
| Visibility score | 2.3% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #24 | #54 |
| Share of voice | 0.8% | 0% |
| Mentions this run | 4 | 0 |
| Positive in AI answers | 75% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Trends 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Google Trends leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Google TrendsUmami
Head to head in AI answers
0 engine answers name both brands
0Google Trends ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Google Trends | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | Browser-based tool at trends.google.com, with no installable or self-hosted version found. | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Support | — | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2006 | 2022 |
| Headquarters | Mountain View, California | San Francisco, CA, United States |
| Employees | 5,000+ | 1–10 |
| Funding | — | Pre-seed · $2M raised |
| Best for | Users doing keyword research and content ideas by location, who want a free tool. | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Google Trends
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Google Trends
- Free tool for researching market demand and seasonality
- Useful for spotting breakout topics and real-time search changes
- Part of a free starting analytics stack
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Trends vs Umami”, https://slateindex.ai/compare/google-trends-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.