Guru vs HubSpot

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Guru is the stronger AI pick in Knowledge Management: it has a visibility score of 29.9 versus 3.3 for HubSpot, and ranks ahead in 100% of the answers that name both.

Choose Guru if…

You want the brand AI engines rank higher (29.9 vs 3.3)
AI answers describe it more positively (56% vs 35% positive)
You need HIPAA or GxP or GDPR or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
Flat tiers pricing suits your budget better than per seat

Choose HubSpot if…

You want a free plan to start
You need more native integrations (2000+ vs 100+)
You need SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

AI visibility side by side

Latest weekly run · Nov 3

Metric	Guru	HubSpot
Visibility score	29.9%	3.3%
Change vs last week	New	New
Rank in Knowledge Management	#3	#23
Share of voice	8%	1.4%
Mentions this run	43	8
Positive in AI answers	56%	35%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Guru 0pp · HubSpot 0pp over 0 weekly runs.

Engine by engine

Guru leads on 3 of 3 engines

ChatGPT

34.1%

4.6%

AI Mode

29.3%

0.9%

Perplexity

26.5%

4.4%

GuruHubSpot

Head to head in AI answers

3 engine answers name both brands

3Guru ranked higher

0HubSpot ranked higher

Prompt	Engine	Guru	HubSpot
How do I choose a knowledge management tool for a mid-market team?	Perplexity	#5	#9
Top knowledge management tool options for B2B SaaS companies	ChatGPT	#3	#11
Official website of the top knowledge management tool vendors	Perplexity	#4	#15

Features, pricing & fit

Dimension	Guru	HubSpot
Pricing model	Flat tiers	Per seat
Entry price	Contact sales	Free; paid from $7 per seat / mo
Free plan	No	Yes
Onboarding fee	—	$3,000
Deployment	AWS-hosted cloud service	Cloud
Integrations	100+	2000+
Compliance	SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA	SOC 2 Type II, SOC 3
Support	Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews	Phone
Founded	2013	2006
Headquarters	Philadelphia, Pennsylvania	Cambridge, Massachusetts, United States
Employees	51–200	5,000+
Funding	Series C · $70M raised	Corporate round
Best for	Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools.	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.