Heap vs Hotjar

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Heap is the stronger AI pick in Product Analytics: it has a visibility score of 36.1 versus 2.2 for Hotjar, and ranks ahead in 33% of the answers that name both.

Choose Heap if…

You want the brand AI engines rank higher (36.1 vs 2.2)
You need more native integrations (100+ vs 10+)
AI answers describe it more positively (15% vs 6% positive)
You need SOC 2 Type II or GDPR compliant or CCPA compliant coverage

Choose Hotjar if…

You need SOC 2 Type 2 coverage
Session replay and heatmaps for behavior analysis
Combines visual behavior with quantitative and feedback data
Basic free tier or trial available

AI visibility side by side

Latest weekly run · Nov 3

Metric	Heap	Hotjar
Visibility score	36.1%	2.2%
Change vs last week	up+9.1%	up+0.8%
Rank in Product Analytics	#4	#16
Share of voice	11.1%	0.7%
Mentions this run	52	3
Positive in AI answers	15%	6%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Heap +9.100000000000001pp · Hotjar +0.8000000000000003pp over 1 weekly runs.

Engine by engine

Heap leads on 3 of 3 engines

ChatGPT

43%

3.5%

AI Mode

31.3%

3.1%

Perplexity

34.1%

HeapHotjar

Head to head in AI answers

3 engine answers name both brands

1Heap ranked higher

2Hotjar ranked higher

Prompt	Engine	Heap	Hotjar
How do I choose a product analytics tool for a mid-market team?	AI Mode	#7	#2
What should a product analytics tool integrate with?	ChatGPT	#11	#3
Official website of the top product analytics tool vendors	ChatGPT	#5	#10

Features, pricing & fit

Dimension	Heap	Hotjar
Pricing model	Usage-based	Usage-based
Entry price	Contact sales	Free; paid from $39 / mo
Free plan	Yes	Yes
Deployment	Cloud-based; deployment starts by installing a free tracking snippet on the site	—
Integrations	100+	10+
Compliance	SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018	ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2
Support	Email support, Standard support, Dedicated customer success manager (Premier), Heap Community	AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education
Funding	Series D · $205M raised	—
Best for	Product and growth teams that want complete user behavior data without engineering-led event tagging	Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform.