Heap vs Semrush

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Heap is the stronger AI pick in Web Analytics: it has a visibility score of 3.3 versus 2.4 for Semrush, and ranks ahead in 100% of the answers that name both.

Choose Heap if…

You want the brand AI engines rank higher (3.3 vs 2.4)
You need SOC 2 Type II or GDPR compliant or CCPA compliant or ISO 27001 or ISO 27701 or ISO 27017 or ISO 27018 coverage
Usage-based pricing suits your budget better than flat tiers
Automatic event capture (autocapture)

Choose Semrush if…

AI answers describe it more positively (49% vs 15% positive)
Flat tiers pricing suits your budget better than usage-based
Widely recommended as a top-tier all-in-one platform for broad suites
Strong keyword research, competitor analysis, and site auditing

AI visibility side by side

Latest weekly run · Nov 2

Metric	Heap	Semrush
Visibility score	3.3%	2.4%
Change vs last week	New	New
Rank in Web Analytics	#20	#24
Share of voice	1.8%	0.8%
Mentions this run	9	4
Positive in AI answers	15%	49%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Heap 0pp · Semrush 0pp over 0 weekly runs.

Engine by engine

Heap leads on 3 of 3 engines

ChatGPT

1.9%

AI Mode

2.6%

Perplexity

4.4%

HeapSemrush

Head to head in AI answers

2 engine answers name both brands

2Heap ranked higher

0Semrush ranked higher

Prompt	Engine	Heap	Semrush
What are the best Web Analytics tools in 2026?	Perplexity	#12	#17
Official website of the top web analytics tool vendors	Perplexity	#10	#15

Features, pricing & fit

Dimension	Heap	Semrush
Pricing model	Usage-based	Flat tiers
Entry price	Contact sales	Free; paid from $139 / mo
Free plan	Yes	Yes
Deployment	Cloud-based; deployment starts by installing a free tracking snippet on the site	—
Integrations	100+	—
Compliance	SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018	—
Support	Email support, Standard support, Dedicated customer success manager (Premier), Heap Community	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager
Founded	—	2008
Headquarters	—	Boston, MA
Employees	—	1,001–5,000
Funding	Series D · $205M raised	IPO
Best for	Product and growth teams that want complete user behavior data without engineering-led event tagging	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.