HighLevel vs HubSpot

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in Marketing Automation: it has a visibility score of 73.1 versus 1.9 for HighLevel, and ranks ahead in 50% of the answers that name both.

Choose HighLevel if…

You need ISO/IEC 27001:2022 or PCI DSS v4.0.1 or HIPAA compliance coverage
Flat tiers pricing suits your budget better than per seat
Well-known platform detected on many live websites

Choose HubSpot if…

You want the brand AI engines rank higher (73.1 vs 1.9)
You want a free plan to start
You need more native integrations (2000+ vs 500+)
AI answers describe it more positively (35% vs 0% positive)

AI visibility side by side

Latest weekly run · Nov 2

Metric	HighLevel	HubSpot
Visibility score	1.9%	73.1%
Change vs last week	New	New
Rank in Marketing Automation	#25	#1
Share of voice	0.4%	13.1%
Mentions this run	2	72
Positive in AI answers	0%	35%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HighLevel 0pp · HubSpot 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

74.4%

AI Mode

2.6%

77.2%

Perplexity

3.1%

67.6%

HighLevelHubSpot

Head to head in AI answers

2 engine answers name both brands

1HighLevel ranked higher

1HubSpot ranked higher

Prompt	Engine	HighLevel	HubSpot
How much does a marketing automation platform cost per month?	AI Mode	#3	#4
Who makes the most used marketing automation platform?	Perplexity	#2	#1

Features, pricing & fit

Dimension	HighLevel	HubSpot
Pricing model	Flat tiers	Per seat
Entry price	$97 / mo	Free; paid from $7 per seat / mo
Free plan	No · 14-day trial	Yes
Onboarding fee	—	$3,000
Deployment	Web app and mobile app, delivered as software as a service	Cloud
Integrations	500+	2000+
Compliance	SOC 2 Type II, ISO/IEC 27001:2022, PCI DSS v4.0.1, HIPAA compliance	SOC 2 Type II, SOC 3
Support	24/7 support, Dedicated Customer Success Manager on Enterprise plan, Premium support add-on	Phone
Founded	2018	2006
Headquarters	Dallas, Texas	Cambridge, Massachusetts, United States
Employees	1,001–5,000	5,000+
Funding	General Atlantic strategic investment (reported by Checkthat.ai) · $60M raised	Corporate round
Best for	Marketing agencies that want to white-label and resell one platform to their clients, and solo marketers or small businesses that want a single system	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.