HighLevel pricing 2026: plans and costs
How AI answers describe HighLevel pricing
Entry-Level / Small Business Platforms (e.g., ActiveCampaign, Klaviyo, HighLevel): $30 to $150 per month for foundational email marketing, basic workflows, and smaller contact lists (around 1,000 to 5,000 contacts).
Compared to: HubSpot · Salesforce · ActiveCampaign
Quick pricing summary
- Starter: $97 month
- Unlimited: $297 month
- Founder: $497 month
- Enterprise: Custom ()
- Worth noting: Annual billing: Starter $970/yr, Unlimited $2970/yr, Founder $4970/yr. Usage-based charges apply for SMS, email, calling and AI. Enterprise plan via sales. Month-to-month, no long-term contract.
Plans
Starter
$97 month
- 3 Sub-Accounts
- Unlimited Contacts
- Unlimited Users
- 24/7 Support
- All Core Features
Unlimited
$297 month
- Everything in Starter Plan
- Unlimited Sub-Accounts
- Rebill Phone & Email (no markup)
- Basic API Access
Founder
$497 month
- Everything in Unlimited Plan
- Exclusive FOUNDER feature set
- Rebilling with markup
- Founders Club Access
- HL Partner Network Access
- The Most Free AI
Enterprise
Custom
- Dedicated Customer Success Manager and Account Manager
- Custom development opportunities
- Dedicated slack channel
- Premium Support included with purchase
- Increase API Limit by request
- Quarterly Business Reviews
- Enterprise reporting
- White Label Mobile App included in purchase
- HIPAA compliance included in purchase
- Full feature set of HighLevel highest available platform subscription plan
What you get on each plan
| Feature | Starter | Unlimited | Founder | Enterprise |
|---|---|---|---|---|
| Sub-Accounts | 3 | Unlimited | Unlimited | Unlimited |
| Unlimited Contacts | ✓ | ✓ | ✓ | ✓ |
| Unlimited Users | ✓ | ✓ | ✓ | ✓ |
| Rebill Phone & Email | — | yes (no markup) | yes (with markup) | ✓ |
| API Access | — | Basic | Basic | Increase API Limit by request |
| White Label Mobile App | — | — | — | ✓ |
| HIPAA compliance | — | — | — | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| AI Employee Growth Plan | $50/month | per sub-account |
| AI Employee Unlimited Plan | $97/month | per sub-account |
| Branded Client Portal App | $49/month | per sub-account |
| Dedicated email IPs | $59/month | per IP |
| Domain purchasing | Market leading prices | per domain |
| HighLevel Certification Program | $97/month | account |
| HIPAA compliance | $297/month | account |
| Online listings management | $30/month | per sub-account |
| Premium prospecting tool | $29/month | per sub-account |
| Premium support | $500/month | account |
| SEO (powered by Search Atlas) | $79/month | per sub-account |
| WhatsApp integration | $10/month | per sub-account |
HighLevel pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| HighLevel | $97 / mo | No · 14-day trial | Flat tiers | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| Salesforce | — | — | — | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | Compare → |
| ActiveCampaign | Contact sales | No | Flat tiers | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Compare → |
| Adobe Marketo Engage | — | — | — | — | Compare → |
List prices as published on www.gohighlevel.com/pricing. Totals are worked examples, not quotes.