HockeyStackThe Command Center for B2B Revenue Teams.
vs
UmamiOpen-source web and product analytics
Comparison · Web Analytics · weekly run Nov 2
HockeyStack vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 2.1 for HockeyStack.
Choose HockeyStack if…
- You prefer a larger, established vendor (51–200 employees)
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
Choose Umami if…
- You want the brand AI engines rank higher (8.4 vs 2.1)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HockeyStack | Umami |
|---|---|---|
| Visibility score | 2.1% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #25 | #11 |
| Share of voice | 0.6% | 2.3% |
| Mentions this run | 3 | 12 |
| Positive in AI answers | — | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HockeyStack 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Umami leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HockeyStackUmami
Head to head in AI answers
0 engine answers name both brands
0HockeyStack ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | HockeyStack | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | — | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Support | Hands-on support from the customer success team | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2021 | 2022 |
| Headquarters | San Francisco, California, United States | San Francisco, CA, United States |
| Employees | 51–200 | 1–10 |
| Funding | Round announced April 2026 · $50M raised | Pre-seed · $2M raised |
| Best for | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
HockeyStack
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HockeyStack vs Umami”, https://slateindex.ai/compare/hockeystack-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.