HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
MatomoPrivacy-first analytics you can trust
Comparison · Web Analytics · weekly run Nov 2
Hotjar vs Matomo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 4.9 for Hotjar, and ranks ahead in 100% of the answers that name both.
Choose Hotjar if…
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Choose Matomo if…
- You want the brand AI engines rank higher (38.1 vs 4.9)
- You need more native integrations (100+ vs 10+)
- AI answers describe it more positively (39% vs 6% positive)
- You need ISO 27001:2022 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | Matomo |
|---|---|---|
| Visibility score | 4.9% | 38.1% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #2 |
| Share of voice | 1.9% | 9.5% |
| Mentions this run | 10 | 49 |
| Positive in AI answers | 6% | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · Matomo 0pp over 0 weekly runs.
Engine by engine
Matomo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarMatomo
Head to head in AI answers
7 engine answers name both brands
0Hotjar ranked higher
7Matomo ranked higher
| Prompt | Engine | Hotjar | Matomo |
|---|---|---|---|
| How do I choose a web analytics tool for a mid-market team? | Perplexity | #7 | #2 |
| What are the best Web Analytics tools in 2026? | Perplexity | #10 | #3 |
| Compare the leading Web Analytics platforms | Perplexity | #7 | #3 |
| Which Web Analytics vendors do analysts recommend? | Perplexity | #13 | #4 |
| Which Web Analytics tools offer annual discounts? | ChatGPT | #4 | #3 |
| Official website of the top web analytics tool vendors | ChatGPT | #16 | #1 |
| Official website of the top web analytics tool vendors | Perplexity | #7 | #3 |
Features, pricing & fit
| Dimension | Hotjar | Matomo |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $39 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Cloud or on-premise |
| Integrations | 10+ | 100+ |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | ISO 27001:2022 |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | Forum support, Email support, Chat support, Dedicated Customer Success |
| Founded | — | 2007 |
| Headquarters | — | Wellington, New Zealand |
| Employees | — | 51–200 |
| Funding | — | Seed |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Organisations that need accurate, GDPR-compliant analytics and full control of their data |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs Matomo”, https://slateindex.ai/compare/hotjar-vs-matomo, data of Nov 2, 2026. Licence: CC BY 4.0.