HubSpotThe agentic customer platform to scale your business.
vs
MailchimpTurn ideas into emails & SMS that connect
Comparison · Marketing Automation · weekly run Nov 2
HubSpot vs Mailchimp
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Marketing Automation: it has a visibility score of 73.1 versus 17.8 for Mailchimp, and ranks ahead in 76% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (73.1 vs 17.8)
- You want a lower entry price ($7 vs $13)
- You need more native integrations (2000+ vs 300+)
- You need SOC 3 coverage
Choose Mailchimp if…
- You need EU-US Data Privacy Framework coverage
- Usage-based pricing suits your budget better than per seat
- Easy to use, beginner-friendly
- Drag-and-drop email design and templates
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Mailchimp |
|---|---|---|
| Visibility score | 73.1% | 17.8% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #1 | #7 |
| Share of voice | 13.1% | 4.8% |
| Mentions this run | 72 | 27 |
| Positive in AI answers | 35% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Mailchimp 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotMailchimp
Head to head in AI answers
29 engine answers name both brands
22HubSpot ranked higher
7Mailchimp ranked higher
Features, pricing & fit
| Dimension | HubSpot | Mailchimp |
|---|---|---|
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $7 per seat / mo | Free; paid from $13 / mo |
| Free plan | Yes | Yes |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | — |
| Integrations | 2000+ | 300+ |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type II, EU-US Data Privacy Framework |
| Support | Phone | Phone and priority support on Premium, 24/7 email and chat support on Standard and Essentials, Email support for the first 30 days on Free, Guides and tutorials |
| Founded | 2006 | 2001 |
| Headquarters | Cambridge, Massachusetts, United States | Atlanta, Georgia, United States |
| Employees | 5,000+ | 1,001–5,000 |
| Funding | Corporate round | — |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Growing businesses, including small businesses, retailers, nonprofits and creators that want email, SMS and automation in one platform |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Mailchimp
Premium$350month (starting price, based on contacts)
Standard$20month (starting price, based on contacts)
Essentials$13month (starting price, based on contacts)
Free$0month
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Mailchimp
- Easy to use, beginner-friendly
- Drag-and-drop email design and templates
- Most popular, widely recognised market leader
- Strongest overall general-purpose choice
- Free tier and broad integrations
- Tight free plan limits
- No standard annual billing discount
- Penalises cold lists
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Mailchimp”, https://slateindex.ai/compare/hubspot-vs-mailchimp, data of Nov 2, 2026. Licence: CC BY 4.0.