Mailchimp alternatives: top competitors compared
Named alongside Mailchimp
ActiveCampaignBest forSmall teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing76% of Mailchimp answersBrevoBest forIndividuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan.76% of Mailchimp answersHubSpotBest forStartups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.66% of Mailchimp answersKlaviyoBest forEcommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises.52% of Mailchimp answers
Data from SlateIndex weekly runs
Mailchimp has a visibility score of 45.4 in Email Marketing, #1 of 55. AI answers that name Mailchimp most often also name these 4.
What AI answers fault Mailchimp for
Tight free plan limits
Raised in 3 collected answers.
No standard annual billing discount
Raised in 1 collected answer.
Penalises cold lists
Raised in 1 collected answer.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| ActiveCampaign | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Contact sales | 44% | Active Intelligence, an AI layer that builds, tests and reports on campaigns from the account's own data and waits for approval before changes go live |
| Brevo | Individuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan. | Contact sales | 41.2% | All-in-one platform combining email, SMS, WhatsApp, CRM, live chat and transactional email in one product, with a free forever plan. |
| HubSpot | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Free; paid from $7 per seat / mo | 73.1% | All hubs share one Smart CRM database, with a free tier that never expires. |
| Klaviyo | Ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises. | Contact sales | 24% | A built-in customer data platform and AI agents share one customer profile with marketing, analytics and service, so the same data drives every channel. |
Alternative 1
ActiveCampaign vs Mailchimp →ActiveCampaign
ActiveCampaign suits small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing.
Quick facts
- Contact sales · flat tiers
- 44% visibility score · #2 in Marketing Automation
- 1000+ native integrations
Key features
- ActiveCampaign — Marketing automation platform for email, SMS, WhatsApp, CRM and reporting
- Active Intelligence — AI layer that drafts campaigns, audits accounts and answers marketing questions
- Postmark — Transactional email service for password resets, notifications and confirmations
ActiveCampaign vs Mailchimp
| Dimension | ActiveCampaign | Mailchimp |
|---|---|---|
| Visibility score | 44% | 45.4% |
| Pricing model | Flat tiers | Usage-based |
| Entry price | Contact sales | Free; paid from $13 / mo |
| Free plan | No | Yes |
| Trial | — | Free plan available |
Pros
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
Cons
- charges for total stored prospect records
Alternative 2
Brevo vs Mailchimp →Brevo
Brevo suits individuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan..
Quick facts
- Contact sales · usage-based
- Free plan available
- 41.2% visibility score · #2 in Email Marketing
- 150+ native integrations
Key features
- Marketing Platform — Email, SMS, WhatsApp, web and mobile push marketing with marketing automation, forms, landing pages and analytics.
- Transactional Email — Email service and API with SMTP, webhooks and inbound parsing for password resets, order confirmations and other system messages.
- Sales Platform — Pipeline management, automated deal tracking, and meetings and call recordings.
- Conversations Platform — Live chat, phone and a universal inbox for customer conversations.
Brevo vs Mailchimp
| Dimension | Brevo | Mailchimp |
|---|---|---|
| Visibility score | 41.2% | 45.4% |
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Free; paid from $13 / mo |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- Affordable, budget-friendly pricing
- Volume-based pricing with unlimited contacts
- Multichannel email and SMS automation
- Permanent free tier with up to 300 daily sends
- User-friendly with clean drag-and-drop builders
Cons
Alternative 3
HubSpot vs Mailchimp →HubSpot
HubSpot suits startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM..
Quick facts
- Free; paid from $7 per seat / mo · per seat
- Free plan available
- 73.1% visibility score · #1 in Marketing Automation
- 2000+ native integrations
Key features
- Marketing Hub — Marketing automation software for lead generation, campaigns and analytics.
- Sales Hub — Sales software for prospecting, pipeline management, sequences and forecasting.
- Service Hub — Customer service software with help desk workspace, ticketing, knowledge base and customer success tools.
- Content Hub — Content marketing software for websites, landing pages, blogs and podcasts.
HubSpot vs Mailchimp
| Dimension | HubSpot | Mailchimp |
|---|---|---|
| Visibility score | 73.1% | 45.4% |
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $7 per seat / mo | Free; paid from $13 / mo |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Cons
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Alternative 4
Klaviyo vs Mailchimp →Klaviyo
Klaviyo suits ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises..
Quick facts
- Contact sales · usage-based
- Free plan available
- 24% visibility score · #6 in Email Marketing
- 400+ native integrations
Key features
- Email Marketing — Personalized email campaigns and automated flows built on unified customer profiles.
- SMS Marketing — Automated and personalized text message marketing with compliance tools.
- WhatsApp Marketing — Marketing messages sent over WhatsApp within the same customer profile.
- Mobile Push — Push notifications for mobile app marketing.
Klaviyo vs Mailchimp
| Dimension | Klaviyo | Mailchimp |
|---|---|---|
| Visibility score | 24% | 45.4% |
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Free; paid from $13 / mo |
| Free plan | Yes | Yes |
| Trial | Free plan available | Free plan available |
Pros
- Leading choice for ecommerce, Shopify and online stores
- Deep data-driven behavioral automation and predictive analytics
- Email and SMS marketing for ecommerce brands
- Free to start with no credit card required
Cons
- Bills monthly only, with no standard annual billing discount
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Mailchimp | Usage-based | Free; paid from $13 / mo |
| ActiveCampaign | Flat tiers | Contact sales |
| Brevo | Usage-based | Contact sales |
| HubSpot | Per seat | Free; paid from $7 per seat / mo |
| Klaviyo | Usage-based | Contact sales |
More alternatives
Ranked by how often AI answers name them alongside Mailchimp in the latest weekly run.