HubSpotThe agentic customer platform to scale your business.
vs
MatomoPrivacy-first analytics you can trust
Comparison · SEO Tools · weekly run Nov 2
HubSpot vs Matomo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in SEO Tools: it has a visibility score of 10.5 versus 0 for Matomo.
Choose HubSpot if…
- You want the brand AI engines rank higher (10.5 vs 0)
- You need more native integrations (2000+ vs 100+)
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Matomo if…
- AI answers describe it more positively (39% vs 35% positive)
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Matomo |
|---|---|---|
| Visibility score | 10.5% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #9 | #46 |
| Share of voice | 3.9% | 0% |
| Mentions this run | 21 | 0 |
| Positive in AI answers | 35% | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Matomo 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotMatomo
Head to head in AI answers
0 engine answers name both brands
0HubSpot ranked higher
0Matomo ranked higher
Features, pricing & fit
| Dimension | HubSpot | Matomo |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud or on-premise |
| Integrations | 2000+ | 100+ |
| Compliance | SOC 2 Type II, SOC 3 | ISO 27001:2022 |
| Support | Phone | Forum support, Email support, Chat support, Dedicated Customer Success |
| Founded | 2006 | 2007 |
| Headquarters | Cambridge, Massachusetts, United States | Wellington, New Zealand |
| Employees | 5,000+ | 51–200 |
| Funding | Corporate round | Seed |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Organisations that need accurate, GDPR-compliant analytics and full control of their data |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Matomo”, https://slateindex.ai/compare/hubspot-vs-matomo, data of Nov 2, 2026. Licence: CC BY 4.0.