IterableAI Customer Engagement Platform for Real-Time, Personalized Experiences
vs
KeapSmall business CRM and automation platform
Comparison · Marketing Automation · weekly run Nov 2
Iterable vs Keap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Iterable is the stronger AI pick in Marketing Automation: it has a visibility score of 3.6 versus 0.9 for Keap.
Choose Iterable if…
- You want the brand AI engines rank higher (3.6 vs 0.9)
- AI answers describe it more positively (29% vs 25% positive)
- You need SOC 2 Type 2 or ISO 27001 or HIPAA or Data Privacy Framework or Global Cross-Border Privacy Rules or Global Privacy Rules for Processors coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Keap if…
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Iterable | Keap |
|---|---|---|
| Visibility score | 3.6% | 0.9% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #20 | #32 |
| Share of voice | 1.6% | 0.2% |
| Mentions this run | 9 | 1 |
| Positive in AI answers | 29% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Iterable 0pp · Keap 0pp over 0 weekly runs.
Engine by engine
Iterable leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
IterableKeap
Head to head in AI answers
0 engine answers name both brands
0Iterable ranked higher
0Keap ranked higher
Features, pricing & fit
| Dimension | Iterable | Keap |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $299 / mo |
| Free plan | — | No |
| Deployment | — | Cloud |
| Integrations | — | 5000+ |
| Compliance | SOC 2 Type 2, ISO 27001, HIPAA, Data Privacy Framework, Global Cross-Border Privacy Rules, Global Privacy Rules for Processors | — |
| Support | Community and expert-led programs | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center |
| Founded | 2013 | 2001 |
| Headquarters | San Francisco, California | Chandler, Arizona, United States |
| Employees | 501–1,000 | 201–500 |
| Funding | Series E · $342M raised | Debt |
| Best for | Global brands that want marketers to run real-time, cross-channel engagement without engineering dependency. | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation |
Plans side by side
Iterable
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Iterable
- Good fit for growth-stage, retail, and media organizations running cross-channel campaigns
- Suited to high-growth, mobile-heavy consumer startups needing real-time multi-channel engagement
- Strong for product-led growth and behavioral, real-time cross-channel messaging
- Named among leading analyst-backed marketing automation shortlists
- Good choice for high-scale consumer engagement
- Pricing not transparent; generally requires custom quotes
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Iterable vs Keap”, https://slateindex.ai/compare/iterable-vs-keap, data of Nov 2, 2026. Licence: CC BY 4.0.