KeapSmall business CRM and automation platform
vs
ServiceNowCloud platform with AI for enterprise IT, employee and customer workflows
Comparison · CRM · weekly run Nov 3
Keap vs ServiceNow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ServiceNow is the stronger AI pick in CRM: it has a visibility score of 1.3 versus 0.8 for Keap.
Choose Keap if…
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Choose ServiceNow if…
- You want the brand AI engines rank higher (1.3 vs 0.8)
- AI answers describe it more positively (36% vs 25% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or ISO 9001 or ISO 22301 or ISO/IEC 42001 or SOC 2 Type II or FedRAMP High P-ATO coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Keap | ServiceNow |
|---|---|---|
| Visibility score | 0.8% | 1.3% |
| Change vs last week | down−0.4% | down−0.8% |
| Rank in CRM | #36 | #28 |
| Share of voice | 0.4% | 0.7% |
| Mentions this run | 2 | 3 |
| Positive in AI answers | 25% | 36% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Keap −0.30000000000000004pp · ServiceNow −0.7pp over 1 weekly runs.
Engine by engine
ServiceNow leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
KeapServiceNow
Head to head in AI answers
0 engine answers name both brands
0Keap ranked higher
0ServiceNow ranked higher
Features, pricing & fit
| Dimension | Keap | ServiceNow |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $299 / mo | — |
| Free plan | No | — |
| Deployment | Cloud | Cloud |
| Integrations | 5000+ | — |
| Compliance | — | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001, ISO 22301, ISO/IEC 42001, SOC 2 Type II, FedRAMP High P-ATO |
| Support | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center | — |
| Founded | 2001 | 2004 |
| Headquarters | Chandler, Arizona, United States | Santa Clara, CA |
| Employees | 201–500 | 5,000+ |
| Funding | Debt | IPO |
| Best for | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation | — |
Plans side by side
ServiceNow
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
ServiceNow
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
- Connects customer service, IT and field operations
- Strong out-of-the-box integrations with major CRMs
- Ranked highly by analysts and G2
- Long implementation times
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Keap vs ServiceNow”, https://slateindex.ai/compare/keap-vs-servicenow, data of Nov 3, 2026. Licence: CC BY 4.0.