MatomoPrivacy-first analytics you can trust
vs
PendoProduct Context for Your Apps and AI Agents
Comparison · Web Analytics · weekly run Nov 2
Matomo vs Pendo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 1 for Pendo, and ranks ahead in 100% of the answers that name both.
Choose Matomo if…
- You want the brand AI engines rank higher (38.1 vs 1)
- You need more native integrations (100+ vs 85+)
- AI answers describe it more positively (39% vs 37% positive)
- You need ISO 27001:2022 coverage
Choose Pendo if…
- You need SOC 2 Type 2 or GDPR or HIPAA or PCI DSS or TX-RAMP coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | Pendo |
|---|---|---|
| Visibility score | 38.1% | 1% |
| Change vs last week | New | New |
| Rank in Web Analytics | #2 | #33 |
| Share of voice | 9.5% | 0.4% |
| Mentions this run | 49 | 2 |
| Positive in AI answers | 39% | 37% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · Pendo 0pp over 0 weekly runs.
Engine by engine
Matomo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MatomoPendo
Head to head in AI answers
1 engine answers name both brands
1Matomo ranked higher
0Pendo ranked higher
| Prompt | Engine | Matomo | Pendo |
|---|---|---|---|
| What is the difference between a web analytics tool and Product Analytics? | ChatGPT | #3 | #8 |
Features, pricing & fit
| Dimension | Matomo | Pendo |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Contact sales |
| Free plan | — | Yes |
| Deployment | Cloud or on-premise | Cloud, multi-tenant on Google Cloud Platform |
| Integrations | 100+ | 85+ |
| Compliance | ISO 27001:2022 | SOC 2 Type 2, GDPR, HIPAA, PCI DSS, TX-RAMP |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | — |
| Founded | 2007 | 2013 |
| Headquarters | Wellington, New Zealand | Raleigh, North Carolina |
| Employees | 51–200 | 501–1,000 |
| Funding | Seed | Series F · $356M raised |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Product and digital teams at companies from B2B startups to Fortune 500 enterprises that want to accelerate software and feature adoption |
Plans side by side
Matomo
Pricing not available.
Pendo
Free$0up to 500 MAUs
BaseCustomcustom MAU volume
CoreCustomcustom MAU volume
UltimateCustomcustom MAU volume
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Pendo
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
- Paid plans require custom quotes, so pricing is not transparent
- Product analytics described as basic rather than deep
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs Pendo”, https://slateindex.ai/compare/matomo-vs-pendo, data of Nov 2, 2026. Licence: CC BY 4.0.