Matomo vs Pirsch

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 1.9 for Pirsch, and ranks ahead in 50% of the answers that name both.

Choose Matomo if…

You want the brand AI engines rank higher (38.1 vs 1.9)
You need ISO 27001:2022 coverage
You prefer a larger, established vendor (51–200 employees)
Privacy-focused, open-source analytics

Choose Pirsch if…

You need GDPR or CCPA or PECR or Schrems II coverage
low starting price

AI visibility side by side

Latest weekly run · Nov 2

Metric	Matomo	Pirsch
Visibility score	38.1%	1.9%
Change vs last week	New	New
Rank in Web Analytics	#2	#26
Share of voice	9.5%	0.5%
Mentions this run	49	3
Positive in AI answers	39%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Matomo 0pp · Pirsch 0pp over 0 weekly runs.

Engine by engine

Matomo leads on 3 of 3 engines

ChatGPT

53.5%

3.7%

AI Mode

21.9%

Perplexity

39.1%

MatomoPirsch

Head to head in AI answers

2 engine answers name both brands

1Matomo ranked higher

1Pirsch ranked higher

Prompt	Engine	Matomo	Pirsch
How much does a web analytics tool cost per month?	ChatGPT	#7	#4
Which web analytics tool has transparent pricing?	ChatGPT	#4	#5

Features, pricing & fit

Dimension	Matomo	Pirsch
Pricing model	—	Usage-based
Entry price	—	$6 / mo
Free plan	—	No · 30-day trial
Deployment	Cloud or on-premise	Cloud hosted in Germany, with on-premise installation available on the Enterprise plan
Integrations	100+	—
Compliance	ISO 27001:2022	GDPR, CCPA, PECR, Schrems II
Support	Forum support, Email support, Chat support, Dedicated Customer Success	Community forum, Email support, Priority support on Plus plan, Dedicated support on Enterprise plan
Founded	2007	2019
Headquarters	Wellington, New Zealand	Rheda-Wiedenbrück, Germany
Employees	51–200	1–10
Funding	Seed	Bootstrapped
Best for	Organisations that need accurate, GDPR-compliant analytics and full control of their data	Small businesses, freelancers and agencies that want simple, privacy-friendly analytics without cookie banners