Matomo vs Semrush

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 2.4 for Semrush, and ranks ahead in 100% of the answers that name both.

Choose Matomo if…

You want the brand AI engines rank higher (38.1 vs 2.4)
You need ISO 27001:2022 coverage
Privacy-focused, open-source analytics
Free self-hosted version with full data ownership

Choose Semrush if…

AI answers describe it more positively (49% vs 39% positive)
You prefer a larger, established vendor (1,001–5,000 employees)
Widely recommended as a top-tier all-in-one platform for broad suites
Strong keyword research, competitor analysis, and site auditing

AI visibility side by side

Latest weekly run · Nov 2

Metric	Matomo	Semrush
Visibility score	38.1%	2.4%
Change vs last week	New	New
Rank in Web Analytics	#2	#24
Share of voice	9.5%	0.8%
Mentions this run	49	4
Positive in AI answers	39%	49%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Matomo 0pp · Semrush 0pp over 0 weekly runs.

Engine by engine

Matomo leads on 3 of 3 engines

ChatGPT

53.5%

AI Mode

21.9%

2.6%

Perplexity

39.1%

4.4%

MatomoSemrush

Head to head in AI answers

2 engine answers name both brands

2Matomo ranked higher

0Semrush ranked higher

Prompt	Engine	Matomo	Semrush
What are the best Web Analytics tools in 2026?	Perplexity	#3	#17
Official website of the top web analytics tool vendors	Perplexity	#3	#15

Features, pricing & fit

Dimension	Matomo	Semrush
Pricing model	—	Flat tiers
Entry price	—	Free; paid from $139 / mo
Free plan	—	Yes
Deployment	Cloud or on-premise	—
Integrations	100+	—
Compliance	ISO 27001:2022	—
Support	Forum support, Email support, Chat support, Dedicated Customer Success	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager
Founded	2007	2008
Headquarters	Wellington, New Zealand	Boston, MA
Employees	51–200	1,001–5,000
Funding	Seed	IPO
Best for	Organisations that need accurate, GDPR-compliant analytics and full control of their data	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.