MatomoPrivacy-first analytics you can trust
vs
SerpstatSerpstat – Marketing Tool for SEO and Content Tasks
Comparison · SEO Tools · weekly run Nov 2
Matomo vs Serpstat
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Serpstat is the stronger AI pick in SEO Tools: it has a visibility score of 1.5 versus 0 for Matomo.
Choose Matomo if…
- AI answers describe it more positively (39% vs 0% positive)
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
Choose Serpstat if…
- You want the brand AI engines rank higher (1.5 vs 0)
- Entry tier affordable for small budgets
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | Serpstat |
|---|---|---|
| Visibility score | 0% | 1.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #46 | #30 |
| Share of voice | 0% | 0.8% |
| Mentions this run | 0 | 4 |
| Positive in AI answers | 39% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · Serpstat 0pp over 0 weekly runs.
Engine by engine
Serpstat leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MatomoSerpstat
Head to head in AI answers
0 engine answers name both brands
0Matomo ranked higher
0Serpstat ranked higher
Features, pricing & fit
| Dimension | Matomo | Serpstat |
|---|---|---|
| Deployment | Cloud or on-premise | SaaS |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | — |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | Manuals, Tutorials, Online support, Customer success |
| Founded | 2007 | 2013 |
| Headquarters | Wellington, New Zealand | Odesa, Ukraine |
| Employees | 51–200 | 51–200 |
| Funding | Seed | Seed · $0M raised |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | SMBs, freelancers, enterprise in-house teams and agencies doing search marketing |
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Serpstat
- Entry tier affordable for small budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs Serpstat”, https://slateindex.ai/compare/matomo-vs-serpstat, data of Nov 2, 2026. Licence: CC BY 4.0.