MatomoPrivacy-first analytics you can trust
vs
Yoast SEOSEO for everyone
Comparison · SEO Tools · weekly run Nov 2
Matomo vs Yoast SEO
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Yoast SEO is the stronger AI pick in SEO Tools: it has a visibility score of 0.7 versus 0 for Matomo.
Choose Matomo if…
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
Choose Yoast SEO if…
- You want the brand AI engines rank higher (0.7 vs 0)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | Yoast SEO |
|---|---|---|
| Visibility score | 0% | 0.7% |
| Change vs last week | New | New |
| Rank in SEO Tools | #46 | #37 |
| Share of voice | 0% | 0.4% |
| Mentions this run | 0 | 2 |
| Positive in AI answers | 39% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · Yoast SEO 0pp over 0 weekly runs.
Engine by engine
Yoast SEO leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MatomoYoast SEO
Head to head in AI answers
0 engine answers name both brands
0Matomo ranked higher
0Yoast SEO ranked higher
Features, pricing & fit
| Dimension | Matomo | Yoast SEO |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $118.8 / mo |
| Free plan | — | Yes |
| Deployment | Cloud or on-premise | WordPress plugin and Shopify app |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | — |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | 24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses |
| Founded | 2007 | 2010 |
| Headquarters | Wellington, New Zealand | Wijchen, Netherlands |
| Employees | 51–200 | 51–200 |
| Funding | Seed | — |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Entrepreneurs, in-house marketing teams, content creators and niche publishers on WordPress, and ecommerce teams on WooCommerce or Shopify. |
Plans side by side
Matomo
Pricing not available.
Yoast SEO
Yoast SEO (free plugin)$0
Yoast SEO Premium$118.8year
Yoast WooCommerce SEO$178.8year
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Yoast SEO
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs Yoast SEO”, https://slateindex.ai/compare/matomo-vs-yoast-seo, data of Nov 2, 2026. Licence: CC BY 4.0.