Moz ProSimplify SEO, own AI search, and grow faster

SurferBe The Answer in Google – Everywhere Buyers Search.

Comparison · SEO Tools · weekly run Nov 2

Moz Pro vs Surfer

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Moz Pro is the stronger AI pick in SEO Tools: it has a visibility score of 25.9 versus 12 for Surfer, and ranks ahead in 83% of the answers that name both.

Choose Moz Pro if…

You want the brand AI engines rank higher (25.9 vs 12)
You want a free plan to start
structured educational resources
industry-standard metrics like Domain Authority

Choose Surfer if…

AI answers describe it more positively (43% vs 31% positive)
Content optimization focus
Strong AI search visibility
High ratings on G2 and Capterra

AI visibility side by side

Latest weekly run · Nov 2

Metric	Moz Pro	Surfer
Visibility score	25.9%	12%
Change vs last week	New	New
Rank in SEO Tools	#5	#8
Share of voice	6.8%	4.4%
Mentions this run	35	23
Positive in AI answers	31%	43%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Moz Pro 0pp · Surfer 0pp over 0 weekly runs.

Engine by engine

Moz Pro leads on 2 of 3 engines

ChatGPT

34.1%

11.1%

AI Mode

28.7%

9.4%

Perplexity

15%

15.6%

Moz ProSurfer

Head to head in AI answers

12 engine answers name both brands

10Moz Pro ranked higher

2Surfer ranked higher

Prompt	Engine	Moz Pro	Surfer
What should an SEO tool integrate with?	ChatGPT	#6	#10
What are the best SEO Tools tools in 2026?	ChatGPT	#7	#5
What are the best SEO Tools tools in 2026?	Perplexity	#8	#6
Compare the leading SEO Tools platforms	ChatGPT	#4	#7
Compare the leading SEO Tools platforms	AI Mode	#4	#7
Compare the leading SEO Tools platforms	Perplexity	#4	#7
Alternatives to the most popular SEO tool	Perplexity	#3	#8
Which SEO Tools vendors do analysts recommend?	Perplexity	#5	#6
Which SEO Tools tools offer annual discounts?	Perplexity	#3	#5
Official website of the top SEO tool vendors	ChatGPT	#3	#12
Official website of the top SEO tool vendors	AI Mode	#4	#6
Official website of the top SEO tool vendors	Perplexity	#3	#11

Features, pricing & fit

Dimension	Moz Pro	Surfer
Pricing model	Flat tiers	Flat tiers
Entry price	Free; paid from $49 / mo	$49 / mo
Free plan	Yes	No
Deployment	Cloud-based software as a service	—
Support	24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough	Customer Support (24h, Mon–Fri), Knowledge Base, Surfer Academy, Personalized Onboarding
Headquarters	—	Wrocław, Poland
Employees	—	51–200
Funding	Series C · $29M raised	—
Best for	SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit	Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search.

Plans side by side

Moz Pro

Starter$49month

Standard$99month

Medium$179month

Large$299month

EnterpriseCustomcontact sales

Moz Pro pricing

Surfer

AI Search Analytics$82month, billed yearly

Discovery$49month, billed yearly

Standard$99month, billed yearly

Pro$182month, billed yearly

Peace of Mind$299month, billed yearly

EnterpriseCustomcustom

Surfer pricing

Pros and cons

Themes from the AI answers that mention each brand

Moz Pro

structured educational resources
industry-standard metrics like Domain Authority
30-day free trial, one of the longest
cost-effective, user-friendly alternative for foundational tracking and local SEO
simpler, lower-cost all-in-one platform good for beginners and small teams