NutshellPowerful & Easy-to-Use CRM for Small Businesses
vs
PegaThe leading AI-powered platform for enterprise transformation
Comparison · CRM · weekly run Nov 3
Nutshell vs Pega
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Nutshell is the stronger AI pick in CRM: it has a visibility score of 6 versus 1 for Pega.
Choose Nutshell if…
- You want the brand AI engines rank higher (6 vs 1)
- You need SOC 2 or CCPA or CASA (App Defense Alliance) coverage
Choose Pega if…
- You need SOC 1 Type II or SOC 2 Type II or ISO 27001 or ISO 42001 or ISO 22301:2019 or ISO 9001 or CSA or PCI DSS or Cyber Essentials or Cyber Essentials Plus or HITRUST or FedRAMP or HIPAA or IRAP coverage
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Nutshell | Pega |
|---|---|---|
| Visibility score | 6% | 1% |
| Change vs last week | New | no change0% |
| Rank in CRM | #14 | #32 |
| Share of voice | 1.4% | 0.4% |
| Mentions this run | 7 | 2 |
| Positive in AI answers | — | 20% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Nutshell +6pp · Pega 0pp over 1 weekly runs.
Engine by engine
Nutshell leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
NutshellPega
Head to head in AI answers
0 engine answers name both brands
0Nutshell ranked higher
0Pega ranked higher
Features, pricing & fit
| Dimension | Nutshell | Pega |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | $13 per seat / mo | — |
| Free plan | No · 14-day trial | — |
| Onboarding fee | Included | — |
| Deployment | Cloud-hosted on Amazon Web Services, accessed through a browser and mobile apps. | Cloud (Pega Cloud, fully managed SaaS) |
| Integrations | — | 200+ |
| Compliance | SOC 2, GDPR, CCPA, CASA (App Defense Alliance) | SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 42001, ISO 22301:2019, ISO 9001, CSA, PCI DSS, Cyber Essentials, Cyber Essentials Plus, HITRUST, GDPR, FedRAMP, HIPAA, IRAP |
| Support | Free live support on every plan, Free onboarding and data migration, Nutshell Advisor CRM consulting, Phone support on the highest-priced plan | — |
| Founded | 2009 | 1983 |
| Headquarters | — | Waltham, Massachusetts, United States |
| Employees | — | 5,000+ |
| Funding | Series A, led by Plymouth Growth | IPO |
| Best for | Small businesses and small sales teams that want a simple CRM with built-in marketing. | Large enterprises in regulated industries that need governed workflow automation and decisioning |
Plans side by side
Nutshell
Foundation$13per user, per month
Growth$25per user, per month
Pro$42per user, per month
Business$59per user, per month
Top tier (name not stated)$79per user, per month
Pega
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Nutshell
Profile in progress.
Pega
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
- AI-powered decisioning and workflow tools
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Nutshell vs Pega”, https://slateindex.ai/compare/nutshell-vs-pega, data of Nov 3, 2026. Licence: CC BY 4.0.