Nutshell vs Zoho
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Zoho is the stronger AI pick in CRM: it has a visibility score of 44.8 versus 6 for Nutshell, and ranks ahead in 100% of the answers that name both.
Choose Nutshell if…
- You need SOC 2 or GDPR or CCPA or CASA (App Defense Alliance) coverage
Choose Zoho if…
- You want the brand AI engines rank higher (44.8 vs 6)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or SOC 2 Type II coverage
- Strong value for money and low cost
- Free tier for small teams
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Nutshell | Zoho |
|---|---|---|
| Visibility score | 6% | 44.8% |
| Change vs last week | New | up+5.4% |
| Rank in CRM | #14 | #3 |
| Share of voice | 1.4% | 12.5% |
| Mentions this run | 7 | 57 |
| Positive in AI answers | — | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Nutshell +6pp · Zoho +5.399999999999999pp over 1 weekly runs.
Engine by engine
Zoho leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Nutshell | Zoho |
|---|---|---|---|
| How much does a CRM cost per month? | AI Mode | #5 | #2 |
| Which CRM tools offer annual discounts? | Perplexity | #6 | #3 |
Features, pricing & fit
| Dimension | Nutshell | Zoho |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | $13 per seat / mo | — |
| Free plan | No · 14-day trial | — |
| Onboarding fee | Included | — |
| Deployment | Cloud-hosted on Amazon Web Services, accessed through a browser and mobile apps. | Cloud (SaaS) |
| Compliance | SOC 2, GDPR, CCPA, CASA (App Defense Alliance) | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II |
| Support | Free live support on every plan, Free onboarding and data migration, Nutshell Advisor CRM consulting, Phone support on the highest-priced plan | — |
| Founded | 2009 | 1996 |
| Headquarters | — | Chennai, Tamil Nadu, India |
| Employees | — | 5,000+ |
| Funding | Series A, led by Plymouth Growth | Bootstrapped |
| Best for | Small businesses and small sales teams that want a simple CRM with built-in marketing. | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR |
Plans side by side
Nutshell
Zoho
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Nutshell
Profile in progress.
Zoho
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
- Less premium user experience
- Pricing varies dramatically across products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Nutshell vs Zoho”, https://slateindex.ai/compare/nutshell-vs-zoho, data of Nov 3, 2026. Licence: CC BY 4.0.