OutplayThe all-in-one sales stack for new-age teams.
vs
SmartleadAI-native Outbound OS for Sales Teams and GTM Engineers
Comparison · Sales Engagement · weekly run Nov 3
Outplay vs Smartlead
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Smartlead is the stronger AI pick in Sales Engagement: it has a visibility score of 6.2 versus 0.7 for Outplay.
Choose Outplay if…
- You want a free plan to start
- You need SOC 2 Type II coverage
- You prefer a larger, established vendor (51–200 employees)
- Per seat pricing suits your budget better than flat tiers
Choose Smartlead if…
- You want the brand AI engines rank higher (6.2 vs 0.7)
- AI answers describe it more positively (58% vs 0% positive)
- Flat tiers pricing suits your budget better than per seat
- High-volume cold-email outreach
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Outplay | Smartlead |
|---|---|---|
| Visibility score | 0.7% | 6.2% |
| Change vs last week | up+0.7% | up+2% |
| Rank in Sales Engagement | #39 | #18 |
| Share of voice | 0.1% | 1.6% |
| Mentions this run | 1 | 11 |
| Positive in AI answers | 0% | 58% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Outplay +0.7pp · Smartlead +1.9000000000000004pp over 1 weekly runs.
Engine by engine
Smartlead leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
OutplaySmartlead
Head to head in AI answers
0 engine answers name both brands
0Outplay ranked higher
0Smartlead ranked higher
Features, pricing & fit
| Dimension | Outplay | Smartlead |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | Free; paid from $39 per seat / mo | $39 / mo |
| Free plan | Yes | No |
| Compliance | SOC 2 Type II | — |
| Support | Chat support, Dedicated success manager (Enterprise plan) | 24/7 priority support on SmartServers, Dedicated one-on-one onboarding call, Dedicated manager and private Slack channel listed as plan features |
| Founded | 2019 | 2022 |
| Headquarters | Wilmington, Delaware, US | Sydney, Australia |
| Employees | 51–200 | 11–50 |
| Funding | Majority stake acquired by JungleWorks · $9M raised | Bootstrapped |
| Best for | Sales teams of all sizes, especially growing SMBs that want enterprise-level sales engagement at a lower price. | Early-stage founders, sales teams and lead generation agencies running cold email outreach at scale |
Plans side by side
Outplay
Free Forever$0free forever
Starter$39month, billed annually
Growth$89user per month, billed annually
Enterprise$139user per month, billed annually
Pros and cons
Themes from the AI answers that mention each brand
Outplay
- transparent pricing
Smartlead
- High-volume cold-email outreach
- Cold-email infrastructure for managing multiple mailboxes
- Affordable, low-cost cold email
- Strong email personalization and deliverability
- Not a complete CRM or full enterprise sales engagement suite
- Lacks enterprise forecasting and governance
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Outplay vs Smartlead”, https://slateindex.ai/compare/outplay-vs-smartlead, data of Nov 3, 2026. Licence: CC BY 4.0.