Parse.lyOwn your audience. Own your future.
vs
UmamiOpen-source web and product analytics
Comparison · Web Analytics · weekly run Nov 2
Parse.ly vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 0 for Parse.ly.
Choose Parse.ly if…
- You need SOC 2 or ISO 27001 or GDPR or CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
Choose Umami if…
- You want the brand AI engines rank higher (8.4 vs 0)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Parse.ly | Umami |
|---|---|---|
| Visibility score | 0% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #42 | #11 |
| Share of voice | 0% | 2.3% |
| Mentions this run | 0 | 12 |
| Positive in AI answers | — | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Parse.ly 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Umami leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Parse.lyUmami
Head to head in AI answers
0 engine answers name both brands
0Parse.ly ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Parse.ly | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | Cloud-based | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | SOC 2, ISO 27001, GDPR, CCPA | — |
| Support | — | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2009 | 2022 |
| Headquarters | San Francisco | San Francisco, CA, United States |
| Employees | 1,001–5,000 | 1–10 |
| Funding | Series A · $13M raised | Pre-seed · $2M raised |
| Best for | Newsrooms, publishers and marketing teams that want to understand content performance and build reader loyalty. | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Parse.ly
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Parse.ly
Profile in progress.
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Parse.ly vs Umami”, https://slateindex.ai/compare/parse-ly-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.