Pipedrive vs ZoomInfo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ZoomInfo is the stronger AI pick in Sales Engagement: it has a visibility score of 11.2 versus 3.9 for Pipedrive, and ranks ahead in 67% of the answers that name both.
Choose Pipedrive if…
- You need more native integrations (500+ vs 120+)
- AI answers describe it more positively (44% vs 25% positive)
- You need ISO/IEC 27001:2022 or ISO/IEC 27701 or SOC 2 Type 2 or SOC 3 or EU-US DPF coverage
- Visual sales pipeline management
Choose ZoomInfo if…
- You want the brand AI engines rank higher (11.2 vs 3.9)
- You need CCPA or ISO 27001 or ISO 27701 or SOC 2 Type II or TRUSTe GDPR or TRUSTe CCPA coverage
- High-accuracy contact data and direct dials
- Intent data for outreach
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Pipedrive | ZoomInfo |
|---|---|---|
| Visibility score | 3.9% | 11.2% |
| Change vs last week | no change0% | up+1.8% |
| Rank in Sales Engagement | #20 | #8 |
| Share of voice | 1.3% | 3.5% |
| Mentions this run | 8 | 20 |
| Positive in AI answers | 44% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Pipedrive 0pp · ZoomInfo +1.799999999999999pp over 1 weekly runs.
Engine by engine
ZoomInfo leads on 3 of 3 engines
Head to head in AI answers
6 engine answers name both brands
| Prompt | Engine | Pipedrive | ZoomInfo |
|---|---|---|---|
| What features matter most in a sales engagement platform? | Perplexity | #5 | #3 |
| What should a sales engagement platform integrate with? | ChatGPT | #4 | #7 |
| Compare the leading Sales Engagement platforms | AI Mode | #7 | #5 |
| Best sales engagement platform with AI features | AI Mode | #8 | #5 |
| Most affordable sales engagement platform that is still reliable | AI Mode | #8 | #2 |
| Which Sales Engagement tools offer annual discounts? | Perplexity | #10 | #16 |
Features, pricing & fit
| Dimension | Pipedrive | ZoomInfo |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Contact sales |
| Free plan | — | No |
| Deployment | Cloud (SaaS) | — |
| Integrations | 500+ | 120+ |
| Compliance | ISO/IEC 27001:2022, ISO/IEC 27701, SOC 2 Type 2, SOC 3, GDPR, EU-US DPF | GDPR, CCPA, ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, TRUSTe CCPA |
| Support | Knowledge Base, Academy, Contact sales | Help Center, Phone: +1 866-904-9666, ZoomInfo University courses and certifications, Dedicated onboarding manager |
| Founded | 2010 | 2007 |
| Headquarters | New York City, NY, United States | Vancouver, Washington, USA |
| Employees | 1,001–5,000 | 1,001–5,000 |
| Funding | Majority buyout (Vista Equity Partners) | IPO (Nasdaq: ZI) |
| Best for | Small and medium-sized sales teams wanting an easy-to-use, visual pipeline CRM | Sales, marketing, RevOps, customer success, and recruiting teams at B2B companies with 100+ employees |
Plans side by side
Pipedrive
Pricing not available.
ZoomInfo
Pros and cons
Themes from the AI answers that mention each brand
Pipedrive
- Visual sales pipeline management
- Easy to use with quick setup
- Built specifically for sales teams
- Free trial with no credit card required
- Annual billing savings and clear pricing
- May lack governance, service, and advanced reporting
ZoomInfo
- High-accuracy contact data and direct dials
- Intent data for outreach
- Recommended by analysts among leading sales tools
- Separate ZoomInfo data licence adds cost
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Pipedrive vs ZoomInfo”, https://slateindex.ai/compare/pipedrive-vs-zoominfo, data of Nov 3, 2026. Licence: CC BY 4.0.