HubSpotThe agentic customer platform to scale your business.
vs
ZoomInfoThe AI platform for go-to-market teams
Comparison · Sales Engagement · weekly run Nov 3
HubSpot vs ZoomInfo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Sales Engagement: it has a visibility score of 55.6 versus 11.2 for ZoomInfo, and ranks ahead in 85% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (55.6 vs 11.2)
- You want a free plan to start
- You need more native integrations (2000+ vs 120+)
- AI answers describe it more positively (35% vs 25% positive)
Choose ZoomInfo if…
- You need GDPR or CCPA or ISO 27001 or ISO 27701 or TRUSTe GDPR or TRUSTe CCPA coverage
- High-accuracy contact data and direct dials
- Intent data for outreach
- Recommended by analysts among leading sales tools
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | ZoomInfo |
|---|---|---|
| Visibility score | 55.6% | 11.2% |
| Change vs last week | up+2.3% | up+1.8% |
| Rank in Sales Engagement | #1 | #8 |
| Share of voice | 11.8% | 3.5% |
| Mentions this run | 71 | 20 |
| Positive in AI answers | 35% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot +2.3000000000000043pp · ZoomInfo +1.799999999999999pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotZoomInfo
Head to head in AI answers
20 engine answers name both brands
17HubSpot ranked higher
3ZoomInfo ranked higher
| Prompt | Engine | HubSpot | ZoomInfo |
|---|---|---|---|
| How do I choose a sales engagement platform for a mid-market team? | AI Mode | #2 | #3 |
| What features matter most in a sales engagement platform? | Perplexity | #2 | #3 |
| What should a sales engagement platform integrate with? | ChatGPT | #2 | #7 |
| What should a sales engagement platform integrate with? | AI Mode | #2 | #4 |
| What are the best Sales Engagement tools in 2026? | ChatGPT | #4 | #5 |
| What are the best Sales Engagement tools in 2026? | AI Mode | #3 | #6 |
| Best sales engagement platform for startups | AI Mode | #4 | #9 |
| Compare the leading Sales Engagement platforms | AI Mode | #4 | #5 |
| Compare the leading Sales Engagement platforms | Perplexity | #3 | #14 |
| Alternatives to the most popular sales engagement platform | AI Mode | #6 | #5 |
| Best sales engagement platform with AI features | AI Mode | #7 | #5 |
| Most affordable sales engagement platform that is still reliable | AI Mode | #6 | #2 |
Features, pricing & fit
| Dimension | HubSpot | ZoomInfo |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $7 per seat / mo | Contact sales |
| Free plan | Yes | No |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | — |
| Integrations | 2000+ | 120+ |
| Compliance | SOC 2 Type II, SOC 3 | GDPR, CCPA, ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, TRUSTe CCPA |
| Support | Phone | Help Center, Phone: +1 866-904-9666, ZoomInfo University courses and certifications, Dedicated onboarding manager |
| Founded | 2006 | 2007 |
| Headquarters | Cambridge, Massachusetts, United States | Vancouver, Washington, USA |
| Employees | 5,000+ | 1,001–5,000 |
| Funding | Corporate round | IPO (Nasdaq: ZI) |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Sales, marketing, RevOps, customer success, and recruiting teams at B2B companies with 100+ employees |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
ZoomInfo
ProfessionalCustomcontact sales
Copilot AdvancedCustomcontact sales
Copilot EnterpriseCustomcontact sales
Marketing DemandCustomcontact sales
ABM LiteCustomcontact sales
ABM EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
ZoomInfo
- High-accuracy contact data and direct dials
- Intent data for outreach
- Recommended by analysts among leading sales tools
- Separate ZoomInfo data licence adds cost
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “HubSpot vs ZoomInfo”, https://slateindex.ai/compare/hubspot-vs-zoominfo, data of Nov 3, 2026. Licence: CC BY 4.0.