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SE RankingSEO software with data you can trust
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2

SE Ranking vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

SE Ranking is the stronger AI pick in SEO Tools: it has a visibility score of 27.6 versus 0 for Umami.

Choose SE Ranking if…

  • You want the brand AI engines rank higher (27.6 vs 0)
  • You prefer a larger, established vendor (201–500 employees)
  • Flat tiers pricing suits your budget better than usage-based
  • Strong value for agencies and mid-market teams

Choose Umami if…

  • You want a free plan to start
  • AI answers describe it more positively (67% vs 66% positive)
  • Usage-based pricing suits your budget better than flat tiers
  • Lightweight, open-source, privacy-focused analytics

AI visibility side by side

Latest weekly run · Nov 2

Metric SE Ranking Umami
Visibility score27.6%0%
Change vs last weekNewNew
Rank in SEO Tools#4#54
Share of voice7.3%0%
Mentions this run370
Positive in AI answers66%67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2SE Ranking 28%

SE Ranking 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

SE Ranking leads on 3 of 3 engines

ChatGPT
27.2%
0%
AI Mode
30.6%
0%
Perplexity
25%
0%
SE RankingUmami

Head to head in AI answers

0 engine answers name both brands

0SE Ranking ranked higher
0Umami ranked higher

Features, pricing & fit

DimensionSE RankingUmami
Pricing modelFlat tiersUsage-based
Entry price$129 / moFree; paid from $20 / mo
Free planNo · 14-day trialYes
DeploymentCloud-basedSelf-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
SupportHelp Center and Academy resources, Chat and email support, Customer Success support on higher-tier plans, Personalized onboarding on Growth planCommunity support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded—2022
Headquarters—San Francisco, CA, United States
Employees201–5001–10
FundingGrowth/VC (lead: Digital Future)Pre-seed · $2M raised
Best forAgencies and in-house SEO teamsDevelopers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner

Plans side by side

SE Ranking

Core$129month
Growth$279month
EnterpriseCustomcustom
SE Ranking pricing

Umami

Hobby$0month
Pro$20month
Business$200month
EnterpriseCustomcustom
Umami pricing

Pros and cons

Themes from the AI answers that mention each brand

SE Ranking

  • Strong value for agencies and mid-market teams
  • Full-stack suite with rank tracking, audits and competitor analysis
  • Transparent, published pricing
  • Discounts and 14-day free trial
  • Strong user ratings and reviews

    Umami

    • Lightweight, open-source, privacy-focused analytics
    • Free hosted tier or free self-hosted option
    • Affordable and reliable web analytics
    • Simple to use for everyday traffic reporting
    • Strong choice for self-hosting and control

      Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

      Cite as: SlateIndex, “SE Ranking vs Umami”, https://slateindex.ai/compare/se-ranking-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.