SimilarwebAI-powered digital data intelligence for market, competitive and consumer insights.

UmamiOpen-source web and product analytics

Comparison · Web Analytics · weekly run Nov 2

Similarweb vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 7.2 for Similarweb, and ranks ahead in 0% of the answers that name both.

Choose Similarweb if…

You need ISO/IEC 27001:2022 or SOC 2 Type 2 or SOC 3 coverage
You prefer a larger, established vendor (1,001–5,000 employees)
Flat tiers pricing suits your budget better than usage-based
competitive web traffic analysis and market intelligence

Choose Umami if…

You want the brand AI engines rank higher (8.4 vs 7.2)
You want a free plan to start
AI answers describe it more positively (67% vs 0% positive)
Usage-based pricing suits your budget better than flat tiers

AI visibility side by side

Latest weekly run · Nov 2

Metric	Similarweb	Umami
Visibility score	7.2%	8.4%
Change vs last week	New	New
Rank in Web Analytics	#12	#11
Share of voice	2.5%	2.3%
Mentions this run	13	12
Positive in AI answers	0%	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Similarweb 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

Umami leads on 1 of 3 engines

ChatGPT

3.1%

13.9%

AI Mode

5.2%

4.1%

Perplexity

13.2%

7.2%

SimilarwebUmami

Head to head in AI answers

1 engine answers name both brands

1Similarweb ranked higher

0Umami ranked higher

Prompt	Engine	Similarweb	Umami
What are the best Web Analytics tools in 2026?	Perplexity	#11	#16

Features, pricing & fit

Dimension	Similarweb	Umami
Pricing model	Flat tiers	Usage-based
Entry price	Contact sales	Free; paid from $20 / mo
Free plan	No	Yes
Deployment	—	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Compliance	ISO/IEC 27001:2022, SOC 2 Type 2, SOC 3	—
Support	Email support (support@similarweb.com), Dedicated enterprise support, Sales chat	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	2009	2022
Headquarters	New York, NY, United States	San Francisco, CA, United States
Employees	1,001–5,000	1–10
Funding	IPO (NYSE) · $240M raised	Pre-seed · $2M raised
Best for	Marketers, researchers, and SEO and PPC teams	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner