Smartlook vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 0.3 for Smartlook, and ranks ahead in 100% of the answers that name both.
Choose Smartlook if…
No clear advantage in the published data.
Choose Umami if…
- You want the brand AI engines rank higher (8.4 vs 0.3)
- AI answers describe it more positively (67% vs 0% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Smartlook | Umami |
|---|---|---|
| Visibility score | 0.3% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #39 | #11 |
| Share of voice | 0.2% | 2.3% |
| Mentions this run | 1 | 12 |
| Positive in AI answers | 0% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Smartlook 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Umami leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Smartlook | Umami |
|---|---|---|---|
| Official website of the top web analytics tool vendors | ChatGPT | #20 | #14 |
Features, pricing & fit
| Dimension | Smartlook | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | Cloud | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Support | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | — | 2022 |
| Headquarters | — | San Francisco, CA, United States |
| Employees | — | 1–10 |
| Funding | Series A · $4M raised | Pre-seed · $2M raised |
| Best for | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Smartlook
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Smartlook
Profile in progress.
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Smartlook vs Umami”, https://slateindex.ai/compare/smartlook-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.