SnowplowThe Real-Time Customer Context Layer for AI
vs
UmamiOpen-source web and product analytics
Comparison · Web Analytics · weekly run Nov 2
Snowplow vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 0 for Snowplow.
Choose Snowplow if…
- You need ISO 27001 or SOC 2 Type 2 or ISO/IEC 42001:2023 coverage
- You prefer a larger, established vendor (51–200 employees)
Choose Umami if…
- You want the brand AI engines rank higher (8.4 vs 0)
- You want a free plan to start
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Snowplow | Umami |
|---|---|---|
| Visibility score | 0% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #44 | #11 |
| Share of voice | 0% | 2.3% |
| Mentions this run | 0 | 12 |
| Positive in AI answers | — | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Snowplow 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Umami leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
SnowplowUmami
Head to head in AI answers
0 engine answers name both brands
0Snowplow ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Snowplow | Umami |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Free; paid from $20 / mo |
| Free plan | No · 14-day trial | Yes |
| Deployment | Private Managed Cloud in the customer's own AWS, GCP or Azure account, or a fully managed Cloud deployment hosted by Snowplow | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | ISO 27001, SOC 2 Type 2, ISO/IEC 42001:2023 | — |
| Support | 24/7 customer support, Technical Services | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2012 | 2022 |
| Headquarters | London, United Kingdom | San Francisco, CA, United States |
| Employees | 51–200 | 1–10 |
| Funding | Venture capital round (investor not attributed) · $55M raised | Pre-seed · $2M raised |
| Best for | Digital-first companies whose product and data teams build on trusted, first-party behavioral data | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Pros and cons
Themes from the AI answers that mention each brand
Snowplow
Profile in progress.
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Snowplow vs Umami”, https://slateindex.ai/compare/snowplow-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.