SpyFuWin in AI & Google Search
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
SpyFu vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
SpyFu is the stronger AI pick in SEO Tools: it has a visibility score of 2 versus 0 for Umami.
Choose SpyFu if…
- You want the brand AI engines rank higher (2 vs 0)
- You prefer a larger, established vendor (11–50 employees)
- Flat tiers pricing suits your budget better than usage-based
- competitor keyword intelligence
Choose Umami if…
- You want a free plan to start
- AI answers describe it more positively (67% vs 33% positive)
- Usage-based pricing suits your budget better than flat tiers
- Lightweight, open-source, privacy-focused analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | SpyFu | Umami |
|---|---|---|
| Visibility score | 2% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #27 | #54 |
| Share of voice | 1.1% | 0% |
| Mentions this run | 6 | 0 |
| Positive in AI answers | 33% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
SpyFu 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
SpyFu leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
SpyFuUmami
Head to head in AI answers
0 engine answers name both brands
0SpyFu ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | SpyFu | Umami |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $39 / mo | Free; paid from $20 / mo |
| Free plan | No | Yes |
| Deployment | Runs on dedicated bare-metal servers from phoenixNAP | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Support | Email, Live chat, Phone | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2005 | 2022 |
| Headquarters | Scottsdale, Arizona, United States | San Francisco, CA, United States |
| Employees | 11–50 | 1–10 |
| Funding | Other Investors (latest listed round) | Pre-seed · $2M raised |
| Best for | Marketers and agencies doing competitor SEO and Google Ads research | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Pros and cons
Themes from the AI answers that mention each brand
SpyFu
- competitor keyword intelligence
- PPC intelligence
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “SpyFu vs Umami”, https://slateindex.ai/compare/spyfu-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.