VanillaSoft

The all-in-one sales engagement platform with built-in lead management and auto dialer

Sales EngagementAustin, Texas, United States51–200 employeesFounded 2005

#29 of 59 in Sales Engagement 17% positive in AI answers

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Visibility score

2.4%

+0.8% vs last week

Weekly run · Nov 3

Data collected Nov 3, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run Nov 9, 2026

VanillaSoft ranks #29 of 59 in Sales Engagement with an AI visibility score of 2.4 (SlateIndex, Nov 3, 2026).
VanillaSoft's visibility rose 0.8 points since the previous weekly run.
VanillaSoft is most visible on ChatGPT (3.7) and least on Google AI Mode (1.7).
AI engines name VanillaSoft in 3 of the 30 Sales Engagement buyer prompts SlateIndex tracks.
hubspot.com is the source AI engines cite most in answers about VanillaSoft, with 3 citations.

About

Company details for VanillaSoft

VanillaSoft is a sales engagement platform that combines lead management, an auto dialer and sales automation in one tool. Its queue-based routing serves each agent the next-best record without list scrolling. Multi-channel cadences of calls, SMS and email run alongside the agent's live work. It ranks #29 of 59 in Sales Engagement on SlateIndex and has a visibility score of 2.4 in the latest weekly run.

Founded in 2005 and headquartered in Austin, Texas, United States, the company employs 51–200 people. It has raised about $3M. Its differentiator: queue-based routing that automatically serves each agent the next-best record, with the auto dialer and lead management in one platform.

Website: vanillasoft.com
Categories: Sales Engagement
Company size: 51–200 employees
Headquarters: Austin, Texas, United States
Founded: 2005
Company type: Private, venture-backed
Funding: Private equity round led by Tritium Partners (labelled Series B by Tracxn) · $3M raised
Pricing: Contact sales · flat tiers
Free trial: —
Support: White-glove onboarding and expert-led setup, Ongoing support from day one, Professional services and partner ecosystem

LinkedIn · linkedin.com/company/vanillasoft Facebook · facebook.com/vanillasoft X (Twitter) · twitter.com/vanillasoft Instagram · instagram.com/vanillasoft/YouTube · youtube.com/channel/UCh-OldAQnSUn3nMr4fuNrMQ

Read from linkedin.com, vanillasoft.com, g2.com, tracxn.com, gzconsulting.org, crunchbase.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score

2.4%

across Sales Engagement answers, weighted by position

ChatGPT3.7%

AI Mode1.7%

Perplexity1.9%

Change

+0.8%

vs last week’s run

Category rank

#29 of 59

in Sales Engagement

Mentions

in this week’s run

Share of voice

0.6%

of AI mentions in Sales Engagement

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now2.4%

30-day changeup+0.7999999999999998pp

High · low2.4% · 1.6%

Rank#27 → #29

VanillaSoft gained 0.8 points over 1 weekly run in Sales Engagement. HubSpot leads the category at 55.6%.

Media

Website and product screenshots for VanillaSoft

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name VanillaSoft

All prompts

How long does it take to roll out a sales engagement platform?

ChatGPT · run of Nov 3

Official website of the top sales engagement platform vendors

VanillaSoft – Focuses on inside sales and fast-moving revenue teams with built-in auto-dialing and lead routing logic.

Google AI Mode · run of Nov 3

Official website of the top sales engagement platform vendors

Perplexity · run of Nov 3

Products & features

What VanillaSoft sells

Lead management

Queue-based routing that serves each agent the next-best record in real time.

Auto dialer

Progressive, preview and parallel dialing built into the platform.

Sales automation

Multi-channel cadences of calls, SMS and emails, plus calendar and appointment booking.

Sales workflows

Defined steps for every sales process, standardized across reps and campaigns.

SmartCaller solutions

SmartCaller Trust and SmartCaller ID to help calls get answered, plus A2P 10DLC management.

Strengths engines cite

Built-in auto-dialing and lead routing for inside sales
Queue-based lead prioritization for high-velocity teams

Target market & buyers

Enterprise revenue teams of five or more agents, outsourced sales providers, and higher education and fundraising organizations

Notable customers include Fender Insurance Agency, GenSales, University of South Florida.

Industry	Primary use case
Insurance	Pushing the warmest leads to agents in real time, preventing Spam Likely tags, and ramping up new agents for Medicare, health and life sales
Outsourced sales	Pushing the best record across multiple client campaigns, with email and messaging automation and reporting
Fundraising	Contacting potential donors quickly and capturing more live conversations for higher education giving programs

Funding & recent developments

Funding

Round	Year	Amount
Repayable contribution from Canada Economic Development for Quebec Regions ($1M) and equity investment from Fonds Région	2019	$4M
Private equity round led by Tritium Partners (labelled Series B by Tracxn)	2023	—

Latest known round	Total raised
Private equity round led by Tritium Partners (labelled Series B by Tracxn)	$3M

Recent developments

Oct 2025CompanyAlex Terry named CEO; David Hood becomes Chairman
Alex Terry was named Chief Executive Officer, with David Hood becoming Chairman.
Oct 2025CompanyRecognized in the 2025 Capterra Shortlist for Inside Sales
VanillaSoft was recognized in the 2025 Capterra Shortlist for Inside Sales.
Jul 2025CompanyNamed an Innovator in the 2025 Aragon Research Globe for Sales Enablement Platforms
VanillaSoft was named an Innovator in the 2025 Aragon Research Globe for Sales Enablement Platforms, its sixth straight year assessed.
Jul 2025CompanyG2 Summer 2025 enterprise category recognitions
VanillaSoft received G2 Summer 2025 enterprise category recognitions.

Competitive landscape

How VanillaSoft compares with its top three alternatives

All alternatives

VanillaSoft most often appears alongside HubSpot, Salesforce, Outreach in AI answers.

vsVanillaSoft vs HubSpot2.4% vs 73.1% visibility · HubSpot leadsFull comparison vsVanillaSoft vs Salesforce2.4% vs 46.2% visibility · Salesforce leadsFull comparison vsVanillaSoft vs Outreach2.4% vs 55.1% visibility · Outreach leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
VanillaSoft	2.4%	0.6%	up+0.8%	Contact sales
HubSpot	73.1%	13.1%	New	Free plan
Salesforce	46.2%	9.6%	New	Pricing not available
Outreach	55.1%	10.1%	down−20.3%	Contact sales
Salesloft	51.2%	10.1%	up+1.4%	Pricing not available