11x vs ZoomInfo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ZoomInfo is the stronger AI pick in Sales Engagement: it has a visibility score of 11.2 versus 0.3 for 11x, and ranks ahead in 100% of the answers that name both.
Choose 11x if…
- You need CASA Tier 3 coverage
Choose ZoomInfo if…
- You want the brand AI engines rank higher (11.2 vs 0.3)
- You need ISO 27001 or ISO 27701 or TRUSTe GDPR or TRUSTe CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- High-accuracy contact data and direct dials
AI visibility side by side
Latest weekly run · Nov 3
| Metric | 11x | ZoomInfo |
|---|---|---|
| Visibility score | 0.3% | 11.2% |
| Change vs last week | down−0.1% | up+1.8% |
| Rank in Sales Engagement | #41 | #8 |
| Share of voice | 0.2% | 3.5% |
| Mentions this run | 1 | 20 |
| Positive in AI answers | — | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
11x −0.10000000000000003pp · ZoomInfo +1.799999999999999pp over 1 weekly runs.
Engine by engine
ZoomInfo leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | 11x | ZoomInfo |
|---|---|---|---|
| Best sales engagement platform with AI features | AI Mode | #9 | #5 |
Features, pricing & fit
| Dimension | 11x | ZoomInfo |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Contact sales |
| Free plan | — | No |
| Deployment | Fully managed, CRM-native | — |
| Integrations | — | 120+ |
| Compliance | SOC 2 Type II, CASA Tier 3, GDPR, CCPA | GDPR, CCPA, ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, TRUSTe CCPA |
| Support | — | Help Center, Phone: +1 866-904-9666, ZoomInfo University courses and certifications, Dedicated onboarding manager |
| Founded | 2023 | 2007 |
| Headquarters | San Francisco, CA, United States | Vancouver, Washington, USA |
| Employees | 51–200 | 1,001–5,000 |
| Funding | Series B · $75M raised | IPO (Nasdaq: ZI) |
| Best for | Sales and marketing leaders whose reps juggle inbound leads with active pipeline, and marketing leaders spending on inbound demand that converts slowly. | Sales, marketing, RevOps, customer success, and recruiting teams at B2B companies with 100+ employees |
Plans side by side
11x
Pricing not available.
ZoomInfo
Pros and cons
Themes from the AI answers that mention each brand
11x
Profile in progress.
ZoomInfo
- High-accuracy contact data and direct dials
- Intent data for outreach
- Recommended by analysts among leading sales tools
- Separate ZoomInfo data licence adds cost
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “11x vs ZoomInfo”, https://slateindex.ai/compare/11x-vs-zoominfo, data of Nov 3, 2026. Licence: CC BY 4.0.