Act-On vs Braze

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Braze is the stronger AI pick in Marketing Automation: it has a visibility score of 9.2 versus 1 for Act-On, and ranks ahead in 100% of the answers that name both.

Choose Act-On if…

Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose Braze if…

You want the brand AI engines rank higher (9.2 vs 1)
AI answers describe it more positively (36% vs 33% positive)
You need ISO 27001 or SOC 2 Type 2 or HIPAA coverage
You prefer a larger, established vendor (1,001–5,000 employees)

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	Braze
Visibility score	1%	9.2%
Change vs last week	New	New
Rank in Marketing Automation	#31	#12
Share of voice	0.5%	3.4%
Mentions this run	3	19
Positive in AI answers	33%	36%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · Braze 0pp over 0 weekly runs.

Engine by engine

Braze leads on 3 of 3 engines

ChatGPT

1.9%

11.8%

AI Mode

1.1%

5.6%

Perplexity

10.2%

Act-OnBraze

Head to head in AI answers

2 engine answers name both brands

0Act-On ranked higher

2Braze ranked higher

Prompt	Engine	Act-On	Braze
Which marketing automation vendors do analysts recommend?	ChatGPT	#12	#3
Official website of the top marketing automation platform vendors	ChatGPT	#14	#7

Features, pricing & fit

Dimension	Act-On	Braze
Pricing model	Usage-based	Usage-based
Entry price	$900 / mo	Contact sales
Free plan	No	No
Compliance	—	ISO 27001, SOC 2 Type 2, HIPAA
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	24x7x365 customer support, Braze Bonfire community network, Strategic advisors and technical architects
Founded	2008	2011
Headquarters	Portland, Oregon, United States	New York City, New York, United States
Employees	201–500	1,001–5,000
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	IPO
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Companies at every stage of growth, from startups launching their first engagement programs to large global enterprises.