Act-OnMarketing automation for your entire customer lifecycle

CleverTapCleverTap is the all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value.

Comparison · Marketing Automation · weekly run Nov 2

Act-On vs CleverTap

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

CleverTap is the stronger AI pick in Marketing Automation: it has a visibility score of 1.8 versus 1 for Act-On, and ranks ahead in 0% of the answers that name both.

Choose Act-On if…

AI answers describe it more positively (33% vs 0% positive)
Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose CleverTap if…

You want the brand AI engines rank higher (1.8 vs 1)
You want a lower entry price ($85 vs $900)
You need a self-hosted or on-premises option
You need ISO/IEC 27001 or ISO/IEC 27017 or SOC 2 Type II or CSA STAR Level 2 or GDPR or CCPA or HIPAA coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	CleverTap
Visibility score	1%	1.8%
Change vs last week	New	New
Rank in Marketing Automation	#31	#28
Share of voice	0.5%	0.7%
Mentions this run	3	4
Positive in AI answers	33%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · CleverTap 0pp over 0 weekly runs.

Engine by engine

CleverTap leads on 2 of 3 engines

ChatGPT

1.9%

AI Mode

1.1%

Perplexity

3.5%

Act-OnCleverTap

Head to head in AI answers

2 engine answers name both brands

2Act-On ranked higher

0CleverTap ranked higher

Prompt	Engine	Act-On	CleverTap
Which marketing automation vendors do analysts recommend?	ChatGPT	#12	#14
Official website of the top marketing automation platform vendors	ChatGPT	#14	#16

Features, pricing & fit

Dimension	Act-On	CleverTap
Pricing model	Usage-based	Usage-based
Entry price	$900 / mo	$85 / mo
Free plan	No	No · 30-day trial
Deployment	—	Cloud SaaS hosted on AWS with localized instances and an optional on-premises dispatcher
Compliance	—	ISO/IEC 27001, ISO/IEC 27017, SOC 2 Type II, CSA STAR Level 2, GDPR, CCPA, HIPAA
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	Online self-serve support, Support tickets, Customer Success Manager on higher plans
Founded	2008	2013
Headquarters	Portland, Oregon, United States	San Francisco, California, United States
Employees	201–500	501–1,000
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	Series D
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Consumer brands with mobile apps and websites in e-commerce, subscriptions, financial services and gaming that want to grow customer lifetime value.