Act-On vs Emarsys

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Act-On is the stronger AI pick in Marketing Automation: it has a visibility score of 1 versus 0.6 for Emarsys, and ranks ahead in 100% of the answers that name both.

Choose Act-On if…

You want the brand AI engines rank higher (1 vs 0.6)
AI answers describe it more positively (33% vs 0% positive)
Favored for mid-market demand generation
Lower total cost of ownership

Choose Emarsys if…

You need ISO 27001:2013 or SOC 2 Type II coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	Emarsys
Visibility score	1%	0.6%
Change vs last week	New	New
Rank in Marketing Automation	#31	#37
Share of voice	0.5%	0.3%
Mentions this run	3	2
Positive in AI answers	33%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · Emarsys 0pp over 0 weekly runs.

Engine by engine

Act-On leads on 2 of 3 engines

ChatGPT

1.9%

0.9%

AI Mode

1.1%

Perplexity

0.9%

Act-OnEmarsys

Head to head in AI answers

1 engine answers name both brands

1Act-On ranked higher

0Emarsys ranked higher

Prompt	Engine	Act-On	Emarsys
Which marketing automation vendors do analysts recommend?	ChatGPT	#12	#16

Features, pricing & fit

Dimension	Act-On	Emarsys
Pricing model	Usage-based	—
Entry price	$900 / mo	—
Free plan	No	—
Compliance	—	ISO 27001:2013, SOC 2 Type II
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	—
Founded	2008	—
Headquarters	Portland, Oregon, United States	—
Employees	201–500	—
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	Series B · $55M raised
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	—