Act-On vs Insider One
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Insider One is the stronger AI pick in Marketing Automation: it has a visibility score of 2.3 versus 1 for Act-On, and ranks ahead in 0% of the answers that name both.
Choose Act-On if…
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Choose Insider One if…
- You want the brand AI engines rank higher (2.3 vs 1)
- You need ISO/IEC 27001:2022 or SOC 2 Type 2 or ISO 22301 or CSA STAR Registry or GDPR-compliant coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | Insider One |
|---|---|---|
| Visibility score | 1% | 2.3% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #24 |
| Share of voice | 0.5% | 0.9% |
| Mentions this run | 3 | 5 |
| Positive in AI answers | 33% | 33% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · Insider One 0pp over 0 weekly runs.
Engine by engine
Insider One leads on 2 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Act-On | Insider One |
|---|---|---|---|
| Which marketing automation vendors do analysts recommend? | ChatGPT | #12 | #15 |
| Official website of the top marketing automation platform vendors | ChatGPT | #14 | #17 |
Features, pricing & fit
| Dimension | Act-On | Insider One |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $900 / mo | — |
| Free plan | No | — |
| Deployment | — | Cloud-based |
| Integrations | — | 100+ |
| Compliance | — | ISO/IEC 27001:2022, SOC 2 Type 2, ISO 22301, CSA STAR Registry, GDPR-compliant |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | Help Center, Insider One Academy |
| Founded | 2008 | 2012 |
| Headquarters | Portland, Oregon, United States | — |
| Employees | 201–500 | 1,001–5,000 |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | Series E |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | Marketing teams at large consumer brands that want one platform for data, personalization and cross-channel engagement |
Plans side by side
Insider One
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Insider One
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs Insider One”, https://slateindex.ai/compare/act-on-vs-insider-one, data of Nov 2, 2026. Licence: CC BY 4.0.