Act-On vs Microsoft Dynamics 365 Customer Insights
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Microsoft Dynamics 365 Customer Insights is the stronger AI pick in Marketing Automation: it has a visibility score of 5.5 versus 1 for Act-On, and ranks ahead in 100% of the answers that name both.
Choose Act-On if…
- AI answers describe it more positively (33% vs 0% positive)
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Choose Microsoft Dynamics 365 Customer Insights if…
- You want the brand AI engines rank higher (5.5 vs 1)
- You prefer a larger, established vendor (5,000+ employees)
- advanced segmentation
- deep CRM integrations
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | Microsoft Dynamics 365 Customer Insights |
|---|---|---|
| Visibility score | 1% | 5.5% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #19 |
| Share of voice | 0.5% | 2.2% |
| Mentions this run | 3 | 12 |
| Positive in AI answers | 33% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · Microsoft Dynamics 365 Customer Insights 0pp over 0 weekly runs.
Engine by engine
Microsoft Dynamics 365 Customer Insights leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Act-On | Microsoft Dynamics 365 Customer Insights |
|---|---|---|---|
| Which marketing automation vendors do analysts recommend? | ChatGPT | #12 | #9 |
| Which marketing automation vendors do analysts recommend? | AI Mode | #7 | #6 |
Features, pricing & fit
| Dimension | Act-On | Microsoft Dynamics 365 Customer Insights |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $900 / mo | — |
| Free plan | No | — |
| Deployment | — | Cloud, built on Microsoft Azure |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | — |
| Founded | 2008 | — |
| Headquarters | Portland, Oregon, United States | Redmond, Washington |
| Employees | 201–500 | 5,000+ |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | — |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | Organizations already using Microsoft tools |
Plans side by side
Microsoft Dynamics 365 Customer Insights
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Microsoft Dynamics 365 Customer Insights
- advanced segmentation
- deep CRM integrations
- comprehensive campaign canvas
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs Microsoft Dynamics 365 Customer Insights”, https://slateindex.ai/compare/act-on-vs-microsoft-dynamics-365-customer-insights, data of Nov 2, 2026. Licence: CC BY 4.0.