Act-On vs Zapier

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Zapier is the stronger AI pick in Marketing Automation: it has a visibility score of 12.1 versus 1 for Act-On, and ranks ahead in 0% of the answers that name both.

Choose Act-On if…

AI answers describe it more positively (33% vs 29% positive)
Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose Zapier if…

You want the brand AI engines rank higher (12.1 vs 1)
You want a free plan to start
You need SOC 2 Type II or SOC 3 or GDPR or CCPA coverage
You prefer a larger, established vendor (501–1,000 employees)

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	Zapier
Visibility score	1%	12.1%
Change vs last week	New	New
Rank in Marketing Automation	#31	#10
Share of voice	0.5%	4%
Mentions this run	3	23
Positive in AI answers	33%	29%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · Zapier 0pp over 0 weekly runs.

Engine by engine

Zapier leads on 3 of 3 engines

ChatGPT

1.9%

16.1%

AI Mode

1.1%

6.3%

Perplexity

13.9%

Act-OnZapier

Head to head in AI answers

1 engine answers name both brands

1Act-On ranked higher

0Zapier ranked higher

Prompt	Engine	Act-On	Zapier
Official website of the top marketing automation platform vendors	ChatGPT	#14	#19

Features, pricing & fit

Dimension	Act-On	Zapier
Pricing model	Usage-based	Usage-based
Entry price	$900 / mo	Free; paid from $19.99 / mo
Free plan	No	Yes
Deployment	—	Multi-tenant cloud
Integrations	—	9000+
Compliance	—	SOC 2 Type II, SOC 3, GDPR, CCPA
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	Email support, Live chat on Professional plans from the 2,000 task tier, Priority support on Team and Enterprise, Technical Account Manager on set thresholds or as an add-on
Founded	2008	2011
Headquarters	Portland, Oregon, United States	San Francisco, CA
Employees	201–500	501–1,000
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	Equity crowdfunding
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Businesses from first-time founders to the Fortune 500 that want AI and automation across many apps.