ActiveCampaign vs Clay
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Clay is the stronger AI pick in Sales Engagement: it has a visibility score of 2.9 versus 0.3 for ActiveCampaign, and ranks ahead in 100% of the answers that name both.
Choose ActiveCampaign if…
- AI answers describe it more positively (53% vs 33% positive)
- You need SOC 2 or HIPAA coverage
- Flat tiers pricing suits your budget better than usage-based
- advanced marketing automation
Choose Clay if…
- You want the brand AI engines rank higher (2.9 vs 0.3)
- You want a free plan to start
- You need SOC 2 Type II or ISO 27001 or CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ActiveCampaign | Clay |
|---|---|---|
| Visibility score | 0.3% | 2.9% |
| Change vs last week | no change0% | down−1.5% |
| Rank in Sales Engagement | #43 | #25 |
| Share of voice | 0.1% | 1.2% |
| Mentions this run | 1 | 9 |
| Positive in AI answers | 53% | 33% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Clay −1.5000000000000004pp over 1 weekly runs.
Engine by engine
Clay leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | ActiveCampaign | Clay |
|---|---|---|---|
| What should a sales engagement platform integrate with? | ChatGPT | #11 | #9 |
Features, pricing & fit
| Dimension | ActiveCampaign | Clay |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Contact sales | Free; paid from $167 / mo |
| Free plan | No | Yes |
| Onboarding fee | Included | — |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2 Type II, ISO 27001, GDPR, CCPA |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan |
| Founded | 2003 | 2017 |
| Headquarters | Chicago, Illinois, United States | New York City, NY, United States |
| Employees | 501–1,000 | 1,001–5,000 |
| Funding | Series C · $360M raised | Series B Expansion |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. |
Plans side by side
ActiveCampaign
Clay
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Clay
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “ActiveCampaign vs Clay”, https://slateindex.ai/compare/activecampaign-vs-clay, data of Nov 3, 2026. Licence: CC BY 4.0.