ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
folkThe AI CRM for your entire sales motion
Comparison · CRM · weekly run Nov 3
ActiveCampaign vs folk
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in CRM: it has a visibility score of 2.1 versus 0.6 for folk, and ranks ahead in 100% of the answers that name both.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (2.1 vs 0.6)
- AI answers describe it more positively (53% vs 50% positive)
- You need HIPAA coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose folk if…
- You need more native integrations (5000+ vs 1000+)
- Per seat pricing suits your budget better than flat tiers
- potential cost savings when compared with other CRMs
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ActiveCampaign | folk |
|---|---|---|
| Visibility score | 2.1% | 0.6% |
| Change vs last week | New | down−0.9% |
| Rank in CRM | #23 | #37 |
| Share of voice | 0.9% | 0.4% |
| Mentions this run | 4 | 2 |
| Positive in AI answers | 53% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign +2.1pp · folk −0.9pp over 1 weekly runs.
Engine by engine
ActiveCampaign leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignfolk
Head to head in AI answers
1 engine answers name both brands
1ActiveCampaign ranked higher
0folk ranked higher
| Prompt | Engine | ActiveCampaign | folk |
|---|---|---|---|
| Which CRM tools offer annual discounts? | Perplexity | #11 | #12 |
Features, pricing & fit
| Dimension | ActiveCampaign | folk |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | Contact sales | $24 per seat / mo |
| Free plan | No | No · 14-day trial |
| Onboarding fee | Included | — |
| Deployment | — | Cloud |
| Integrations | 1000+ | 5000+ |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2, GDPR |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Migration service, Priority support, 1:1 onboarding sessions, Dedicated account manager |
| Founded | 2003 | 2020 |
| Headquarters | Chicago, Illinois, United States | France |
| Employees | 501–1,000 | 11–50 |
| Funding | Series C · $360M raised | Seed |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Small sales teams, agencies and founders who prospect through LinkedIn and email and want a simple CRM |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
folk
Standard$24member/month, billed yearly ($30 billed monthly)
Premium$48member/month, billed yearly ($60 billed monthly)
Enterprise$80member/month, billed yearly, starting price ($100 billed monthly)
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
folk
- potential cost savings when compared with other CRMs
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “ActiveCampaign vs folk”, https://slateindex.ai/compare/activecampaign-vs-folk, data of Nov 3, 2026. Licence: CC BY 4.0.