ActiveCampaign vs Nimble

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

ActiveCampaign is the stronger AI pick in CRM: it has a visibility score of 2.1 versus 0.9 for Nimble, and ranks ahead in 0% of the answers that name both.

Choose ActiveCampaign if…

You want the brand AI engines rank higher (2.1 vs 0.9)
AI answers describe it more positively (53% vs 20% positive)
You need GDPR or SOC 2 or HIPAA coverage
You prefer a larger, established vendor (501–1,000 employees)

Choose Nimble if…

Per seat pricing suits your budget better than flat tiers
Lower per-user monthly rate with annual billing discount

AI visibility side by side

Latest weekly run · Nov 3

Metric	ActiveCampaign	Nimble
Visibility score	2.1%	0.9%
Change vs last week	New	down−1.6%
Rank in CRM	#23	#34
Share of voice	0.9%	0.4%
Mentions this run	4	2
Positive in AI answers	53%	20%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

ActiveCampaign +2.1pp · Nimble −1.5pp over 1 weekly runs.

Engine by engine

ActiveCampaign leads on 2 of 3 engines

ChatGPT

AI Mode

2.8%

Perplexity

3.5%

2.6%

ActiveCampaignNimble

Head to head in AI answers

1 engine answers name both brands

0ActiveCampaign ranked higher

1Nimble ranked higher

Prompt	Engine	ActiveCampaign	Nimble
Which CRM tools offer annual discounts?	Perplexity	#11	#10

Features, pricing & fit

Dimension	ActiveCampaign	Nimble
Pricing model	Flat tiers	Per seat
Entry price	Contact sales	$24.9 per seat / mo
Free plan	No	No · 14-day trial
Onboarding fee	Included	—
Deployment	—	Cloud (SaaS)
Integrations	1000+	—
Compliance	GDPR, SOC 2, HIPAA	—
Support	Help center, FAQs, Support request form, Dedicated account team on Enterprise plan	Daily live Q&A sessions, Free 1:1 calls, Email support (care@nimble.com), Weekly training webinars
Founded	2003	2008
Headquarters	Chicago, Illinois, United States	Santa Monica, California, United States
Employees	501–1,000	11–50
Funding	Series C · $360M raised	Series A
Best for	Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing	Small businesses, solo professionals and small teams that want an all-in-one relationship CRM.