ActiveCampaign vs Nutshell
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Nutshell is the stronger AI pick in CRM: it has a visibility score of 6 versus 2.1 for ActiveCampaign, and ranks ahead in 100% of the answers that name both.
Choose ActiveCampaign if…
- You need HIPAA coverage
- Flat tiers pricing suits your budget better than per seat
- advanced marketing automation
- deep CRM integration
Choose Nutshell if…
- You want the brand AI engines rank higher (6 vs 2.1)
- You need CCPA or CASA (App Defense Alliance) coverage
- Per seat pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ActiveCampaign | Nutshell |
|---|---|---|
| Visibility score | 2.1% | 6% |
| Change vs last week | New | New |
| Rank in CRM | #23 | #14 |
| Share of voice | 0.9% | 1.4% |
| Mentions this run | 4 | 7 |
| Positive in AI answers | 53% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign +2.1pp · Nutshell +6pp over 1 weekly runs.
Engine by engine
Nutshell leads on 2 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | ActiveCampaign | Nutshell |
|---|---|---|---|
| Which CRM tools offer annual discounts? | Perplexity | #11 | #6 |
Features, pricing & fit
| Dimension | ActiveCampaign | Nutshell |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | Contact sales | $13 per seat / mo |
| Free plan | No | No · 14-day trial |
| Onboarding fee | Included | Included |
| Deployment | — | Cloud-hosted on Amazon Web Services, accessed through a browser and mobile apps. |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2, GDPR, CCPA, CASA (App Defense Alliance) |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Free live support on every plan, Free onboarding and data migration, Nutshell Advisor CRM consulting, Phone support on the highest-priced plan |
| Founded | 2003 | 2009 |
| Headquarters | Chicago, Illinois, United States | — |
| Employees | 501–1,000 | — |
| Funding | Series C · $360M raised | Series A, led by Plymouth Growth |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Small businesses and small sales teams that want a simple CRM with built-in marketing. |
Plans side by side
ActiveCampaign
Nutshell
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Nutshell
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “ActiveCampaign vs Nutshell”, https://slateindex.ai/compare/activecampaign-vs-nutshell, data of Nov 3, 2026. Licence: CC BY 4.0.