ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
OutplayThe all-in-one sales stack for new-age teams.
Comparison · Sales Engagement · weekly run Nov 3
ActiveCampaign vs Outplay
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Outplay is the stronger AI pick in Sales Engagement: it has a visibility score of 0.7 versus 0.3 for ActiveCampaign.
Choose ActiveCampaign if…
- AI answers describe it more positively (53% vs 0% positive)
- You need GDPR or SOC 2 or HIPAA coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Flat tiers pricing suits your budget better than per seat
Choose Outplay if…
- You want the brand AI engines rank higher (0.7 vs 0.3)
- You want a free plan to start
- You need SOC 2 Type II coverage
- Per seat pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ActiveCampaign | Outplay |
|---|---|---|
| Visibility score | 0.3% | 0.7% |
| Change vs last week | no change0% | up+0.7% |
| Rank in Sales Engagement | #43 | #39 |
| Share of voice | 0.1% | 0.1% |
| Mentions this run | 1 | 1 |
| Positive in AI answers | 53% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Outplay +0.7pp over 1 weekly runs.
Engine by engine
Outplay leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignOutplay
Head to head in AI answers
0 engine answers name both brands
0ActiveCampaign ranked higher
0Outplay ranked higher
Features, pricing & fit
| Dimension | ActiveCampaign | Outplay |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | Contact sales | Free; paid from $39 per seat / mo |
| Free plan | No | Yes |
| Onboarding fee | Included | — |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2 Type II |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Chat support, Dedicated success manager (Enterprise plan) |
| Founded | 2003 | 2019 |
| Headquarters | Chicago, Illinois, United States | Wilmington, Delaware, US |
| Employees | 501–1,000 | 51–200 |
| Funding | Series C · $360M raised | Majority stake acquired by JungleWorks · $9M raised |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Sales teams of all sizes, especially growing SMBs that want enterprise-level sales engagement at a lower price. |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
Outplay
Free Forever$0free forever
Starter$39month, billed annually
Growth$89user per month, billed annually
Enterprise$139user per month, billed annually
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Outplay
- transparent pricing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “ActiveCampaign vs Outplay”, https://slateindex.ai/compare/activecampaign-vs-outplay, data of Nov 3, 2026. Licence: CC BY 4.0.