ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
OutreachAgentic AI Platform for Revenue Teams
Comparison · Sales Engagement · weekly run Nov 3
ActiveCampaign vs Outreach
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Outreach is the stronger AI pick in Sales Engagement: it has a visibility score of 55.1 versus 0.3 for ActiveCampaign.
Choose ActiveCampaign if…
- AI answers describe it more positively (53% vs 28% positive)
- You need GDPR or SOC 2 coverage
- Flat tiers pricing suits your budget better than per seat
- advanced marketing automation
Choose Outreach if…
- You want the brand AI engines rank higher (55.1 vs 0.3)
- You need SOC 2 Type II or ISO 27001 or ISO 27701 or ISO 42001 or CSA STAR coverage
- Per seat pricing suits your budget better than flat tiers
- Enterprise-grade, mature task-driven sequencing platform
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ActiveCampaign | Outreach |
|---|---|---|
| Visibility score | 0.3% | 55.1% |
| Change vs last week | no change0% | down−20.3% |
| Rank in Sales Engagement | #43 | #2 |
| Share of voice | 0.1% | 10.1% |
| Mentions this run | 1 | 61 |
| Positive in AI answers | 53% | 28% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Outreach −20.300000000000004pp over 1 weekly runs.
Engine by engine
Outreach leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ActiveCampaignOutreach
Head to head in AI answers
0 engine answers name both brands
0ActiveCampaign ranked higher
0Outreach ranked higher
Features, pricing & fit
| Dimension | ActiveCampaign | Outreach |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | Contact sales | Contact sales |
| Free plan | No | No |
| Onboarding fee | Included | — |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, HIPAA, CSA STAR |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Plus support included with Amplify Core, Managed services included with Amplify Pro, Technical account management and enterprise support, Professional services packages for onboarding |
| Founded | 2003 | 2014 |
| Headquarters | Chicago, Illinois, United States | Seattle, Washington |
| Employees | 501–1,000 | 501–1,000 |
| Funding | Series C · $360M raised | Series G · $489M raised |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Revenue teams, from SDRs and account executives to sales managers, RevOps and customer success, that want prospecting, deal management, coaching and forecasting in one platform. |
Plans side by side
ActiveCampaign
StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
Outreach
Amplify EssentialsCustomcustom pricing (seat-based + AI credits)
Amplify CoreCustomcustom pricing (seat-based + AI credits)
Amplify PlusCustomcustom pricing (seat-based + AI credits)
Amplify ProCustomcustom pricing (seat-based + AI credits)
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Outreach
- Enterprise-grade, mature task-driven sequencing platform
- Deep workflow controls and granular sequence analytics
- Recognized as an enterprise leader by analysts
- Strong multi-channel sequencing, AI-guided selling and forecasting
- Quote-based pricing with no public prices
- Heavy and complex, slow to configure
- Annual contracts with minimum seat counts
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “ActiveCampaign vs Outreach”, https://slateindex.ai/compare/activecampaign-vs-outreach, data of Nov 3, 2026. Licence: CC BY 4.0.