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ActiveCampaignAutonomous marketing platform for email, SMS and WhatsApp
vs
OutreachAgentic AI Platform for Revenue Teams
Comparison · Sales Engagement · weekly run Nov 3

ActiveCampaign vs Outreach

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Outreach is the stronger AI pick in Sales Engagement: it has a visibility score of 55.1 versus 0.3 for ActiveCampaign.

Choose ActiveCampaign if…

  • AI answers describe it more positively (53% vs 28% positive)
  • You need GDPR or SOC 2 coverage
  • Flat tiers pricing suits your budget better than per seat
  • advanced marketing automation

Choose Outreach if…

  • You want the brand AI engines rank higher (55.1 vs 0.3)
  • You need SOC 2 Type II or ISO 27001 or ISO 27701 or ISO 42001 or CSA STAR coverage
  • Per seat pricing suits your budget better than flat tiers
  • Enterprise-grade, mature task-driven sequencing platform

AI visibility side by side

Latest weekly run · Nov 3

Metric ActiveCampaign Outreach
Visibility score0.3%55.1%
Change vs last weekno change0%down−20.3%
Rank in Sales Engagement#43#2
Share of voice0.1%10.1%
Mentions this run161
Positive in AI answers53%28%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Nov 3ActiveCampaign 0%

ActiveCampaign 0pp · Outreach −20.300000000000004pp over 1 weekly runs.

Engine by engine

Outreach leads on 3 of 3 engines

ChatGPT
0.9%
58.9%
AI Mode
0%
63%
Perplexity
0%
43.5%
ActiveCampaignOutreach

Head to head in AI answers

0 engine answers name both brands

0ActiveCampaign ranked higher
0Outreach ranked higher

Features, pricing & fit

DimensionActiveCampaignOutreach
Pricing modelFlat tiersPer seat
Entry priceContact salesContact sales
Free planNoNo
Onboarding feeIncluded—
Integrations1000+—
ComplianceGDPR, SOC 2, HIPAASOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, HIPAA, CSA STAR
SupportHelp center, FAQs, Support request form, Dedicated account team on Enterprise planPlus support included with Amplify Core, Managed services included with Amplify Pro, Technical account management and enterprise support, Professional services packages for onboarding
Founded20032014
HeadquartersChicago, Illinois, United StatesSeattle, Washington
Employees501–1,000501–1,000
FundingSeries C · $360M raisedSeries G · $489M raised
Best forSmall teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketingRevenue teams, from SDRs and account executives to sales managers, RevOps and customer success, that want prospecting, deal management, coaching and forecasting in one platform.

Plans side by side

ActiveCampaign

StarterCustommonth, billed yearly for 1,000 contacts
PlusCustommonth, billed yearly for 1,000 contacts
ProCustommonth, billed yearly for 1,000 contacts
EnterpriseCustommonth, billed yearly for 1,000 contacts
ActiveCampaign pricing

Outreach

Amplify EssentialsCustomcustom pricing (seat-based + AI credits)
Amplify CoreCustomcustom pricing (seat-based + AI credits)
Amplify PlusCustomcustom pricing (seat-based + AI credits)
Amplify ProCustomcustom pricing (seat-based + AI credits)
Outreach pricing

Pros and cons

Themes from the AI answers that mention each brand

ActiveCampaign

  • advanced marketing automation
  • deep CRM integration
  • behavioral and lifecycle automation
  • strong email marketing platform
  • affordable pricing with annual discount
  • charges for total stored prospect records

Outreach

  • Enterprise-grade, mature task-driven sequencing platform
  • Deep workflow controls and granular sequence analytics
  • Recognized as an enterprise leader by analysts
  • Strong multi-channel sequencing, AI-guided selling and forecasting
  • Quote-based pricing with no public prices
  • Heavy and complex, slow to configure
  • Annual contracts with minimum seat counts

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run

Cite as: SlateIndex, “ActiveCampaign vs Outreach”, https://slateindex.ai/compare/activecampaign-vs-outreach, data of Nov 3, 2026. Licence: CC BY 4.0.