Adobe Analytics vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Adobe Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 28 versus 8.4 for Umami, and ranks ahead in 50% of the answers that name both.
Choose Adobe Analytics if…
- You want the brand AI engines rank higher (28 vs 8.4)
- You need SOC 2 Type 2 coverage
- enterprise-grade multi-channel attribution
- advanced segmentation and deep attribution modeling
Choose Umami if…
- AI answers describe it more positively (67% vs 29% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Adobe Analytics | Umami |
|---|---|---|
| Visibility score | 28% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #6 | #11 |
| Share of voice | 7.1% | 2.3% |
| Mentions this run | 34 | 12 |
| Positive in AI answers | 29% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Adobe Analytics 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Adobe Analytics leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | Adobe Analytics | Umami |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | Perplexity | #8 | #16 |
| Alternatives to the most popular web analytics tool | Perplexity | #11 | #5 |
| How much does a web analytics tool cost per month? | ChatGPT | #9 | #6 |
| Official website of the top web analytics tool vendors | ChatGPT | #3 | #14 |
Features, pricing & fit
| Dimension | Adobe Analytics | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | — | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | SOC 2 Type 2 | — |
| Support | — | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | — | 2022 |
| Headquarters | — | San Francisco, CA, United States |
| Employees | — | 1–10 |
| Funding | — | Pre-seed · $2M raised |
| Best for | — | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Adobe Analytics
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Adobe Analytics
- enterprise-grade multi-channel attribution
- advanced segmentation and deep attribution modeling
- strong for complex websites and customer journeys
- solid enterprise satisfaction for multi-channel data collection
- seen as a gold standard for large enterprises
- steep learning curve
- high price point
- long implementation time
- requires substantial implementation resources
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Adobe Analytics vs Umami”, https://slateindex.ai/compare/adobe-analytics-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.