Adobe Marketo Engage vs Apollo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Adobe Marketo Engage is the stronger AI pick in Email Marketing: it has a visibility score of 6.9 versus 0.4 for Apollo.
Choose Adobe Marketo Engage if…
- You want the brand AI engines rank higher (6.9 vs 0.4)
- You need ISO 27001 or SOC 3 or ISO 22301 or ISO 27018 or ISO 27017 coverage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
Choose Apollo if…
- AI answers describe it more positively (60% vs 22% positive)
- You need GDPR or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Adobe Marketo Engage | Apollo |
|---|---|---|
| Visibility score | 6.9% | 0.4% |
| Change vs last week | New | New |
| Rank in Email Marketing | #15 | #40 |
| Share of voice | 2.6% | 0.3% |
| Mentions this run | 14 | 1 |
| Positive in AI answers | 22% | 60% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Adobe Marketo Engage 0pp · Apollo 0pp over 0 weekly runs.
Engine by engine
Adobe Marketo Engage leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Adobe Marketo Engage | Apollo |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Contact sales |
| Free plan | — | Yes |
| Deployment | Cloud-hosted, with infrastructure in data centers in the United States, the United Kingdom and other locations. | Cloud platform |
| Integrations | — | 200+ |
| Compliance | ISO 27001, SOC 2, SOC 3, ISO 22301, ISO 27018, ISO 27017 | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS |
| Support | — | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions |
| Founded | — | 2015 |
| Headquarters | — | San Francisco, CA |
| Employees | — | 501–1,000 |
| Funding | IPO (NASDAQ) | Series D · $250M raised |
| Best for | — | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system |
Plans side by side
Adobe Marketo Engage
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Adobe Marketo Engage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
- complexity that is hard to manage
- high cost and custom-negotiated pricing
- demanding implementation needing technical operations resources
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Adobe Marketo Engage vs Apollo”, https://slateindex.ai/compare/adobe-marketo-engage-vs-apollo, data of Nov 2, 2026. Licence: CC BY 4.0.